A data profile of the people who buy, follow and care about Saint in Italy — modelled from more than twelve digital signal sources. Saint has an estimated audience of 4,238,985 people in Italy.
Saint has an estimated audience of 4,238,985 people in Italy. 61.5% are female, 38.5% are male, average age 43.9. Top brand affinities: Wikipedia, Vatican City, New Testament, Singer-songwriter, WhatsApp.
Top brand affinities include Wikipedia, Vatican City, New Testament, with strongest over-indexing on Wikipedia (4.66× the country average).
Demographically, the Saint audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Saint fan in Italy is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Saint profile in Italy.
61.5% are female, 38.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.9 |
| Estimated audience size | 4,238,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Saint audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 13.5% |
| Brazil | 7.4% |
The strongest cross-interests of the Saint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vatican City | Travel & Leisure | 8.97× | ||
| 02 | Radio Maria | Music & Radio | 8.29× | ||
| 03 | New Testament | Politics & Society | 8.15× | ||
| 04 | Andrea Bocelli | Music & Radio | 7.47× | ||
| 05 | Wikipedia | Internet & Social Media | 4.66× | ||
| 06 | Satire | Literature | 3.50× | ||
| 07 | General practitioner | Health | 3.28× | ||
| 08 | Doctor of Medicine | Business & Career | 3.25× | ||
| 09 | Singer-songwriter | Music & Radio | 2.86× | ||
| 10 | Adriatic Sea | Travel & Leisure | 2.71× | ||
| 11 | Genetics | Kids & Family | 2.62× | ||
| 12 | Mediaset | Technology & Electronics | 2.62× | ||
| 13 | Volunteering | Politics & Society | 2.46× | ||
| 14 | Tradition | Politics & Society | 2.31× | ||
| 15 | Milk | Food & Beverages | 2.08× | ||
| 16 | Internet & Social Media | 1.89× | |||
| 17 | SuperEnalotto | Games | 1.63× | ||
| 18 | Politics | Politics & Society | 1.59× | ||
| 19 | Religion | Business & Career | 1.59× | ||
| 20 | Personal finance | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.87× | |
| Patriotism | CONSERVATISM | 1.63× | |
| Spirituality | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Saint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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