Saint Audience in United States

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Saint has an estimated audience of 5,397,245 people in United States. 65.5% are female, 34.5% are male, average age 44.4. Top regions: Louisiana, Texas, California. Top brand affinities: Nationality, Progressive rock, Whataburger, Pillow, Public speaking.

The average Saint fan in United States is 44.4 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Nationality, Progressive rock, Whataburger, with strongest over-indexing on Nationality (3.79× the country average). Demographically, the Saint audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Saint fans

Demographic split for Saint audience in United States
MetricValue
Female65.5%
Male34.5%
Average age44.4
Estimated audience size5,397,245

Audience persona

The typical Saint fan in United States is more female, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Saint in United States
RegionReachAffinity
Louisiana1,166,08716.75×
Texas565,1791.22×
California358,4080.6×
Mississippi234,1045.26×
Florida224,6300.61×
Georgia205,7921.24×
New York127,6140.42×
North Carolina113,8670.7×
Pennsylvania113,4200.62×
Alabama111,0781.47×
Ohio97,4530.59×
Virginia88,1270.67×
Illinois83,8330.47×
Tennessee80,2980.74×
New Jersey70,4280.51×
Arizona67,5020.61×
Maryland62,0420.67×
South Carolina61,0630.75×
Michigan55,7300.39×
Missouri53,4060.61×
Indiana50,4050.51×
Colorado49,1130.58×
Washington44,3230.41×
Arkansas43,9180.99×
Massachusetts40,0410.38×
Wisconsin39,9610.49×
Kentucky38,5820.57×
Nevada37,4290.72×
Oklahoma33,9250.57×
Minnesota30,4870.39×
Kansas30,2000.71×
Iowa27,9850.63×
Connecticut24,3970.45×
Utah23,4450.49×
Oregon22,9810.37×
New Mexico21,4180.79×
Nebraska14,2930.53×
West Virginia13,6910.54×
Idaho12,4940.46×
Hawaii11,8070.51×
Washington, District of Columbia9,7790.6×
Delaware9,5560.64×
Rhode Island7,5820.44×
New Hampshire6,8550.32×
Montana6,8210.46×
Maine6,4290.33×
South Dakota6,2490.5×
North Dakota6,0820.55×
Alaska4,4320.38×
Wyoming3,8430.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint audience
BrandAffinityCategory
Nationality3.79×Politics & Society
Progressive rock3.43×Music & Radio
Whataburger1.65×Food & Beverages
Pillow1.54×Home & Garden
Public speaking1.65×Politics & Society
Nuts (film)2.28×Movies & TV
Buying and Selling Real Estate2.96×Home & Garden
JTV (Indonesia)1.82×
EShakti3.61×Shopping
WKRN-TV2.07×Movies & TV
James Madison University3.9×Business & Career
Nurse educator2.27×Kids & Family
Layne Staley1.88×Music & Radio
Bully (2011 film)1.99×Movies & TV
Buying a House1.85×Home & Garden
Hebe1.73×Home & Garden
San Pellegrino1.89×Food & Beverages
Enfamil1.76×Kids & Family
Hattiesburg, Mississippi2.6×Travel & Leisure
Redemption (theology)2.17×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint audience
TraitClusterScore
SpiritualityBALANCE2.05
PatriotismCONSERVATISM1.65
TraditionCONSERVATISM1.39
Family OrientationCONSERVATISM1.39
Community OrientationOPEN1.35
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Saint
CountryShare
United States17.2%
Italy13.5%
Brazil7.4%

See Saint audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Saint have in United States?

Saint has an estimated audience of 5,397,245 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Saint fans?

65.5% of Saint fans are female, 34.5% are male, with an average age of 44.4 years.

Which brands do Saint fans like most?

Saint fans show strongest brand affinity for Nationality (3.79×), Progressive rock (3.43×), and Whataburger (1.65×) over the country average.

Where do Saint fans live in United States?

Saint fans in United States are most concentrated in Louisiana (reach 1,166,087), Texas (reach 565,179), and California (reach 358,408). These three regions account for the largest share of the active audience.

What other brands do Saint fans also like?

Beyond Saint itself, the audience over-indexes on Progressive rock (3.43×), Whataburger (1.65×), Pillow (1.54×), and Public speaking (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.