Nationality Audience in United States

Nationality has an estimated audience of 16,851,210 people in United States. 56.1% are female, 43.9% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: MSN, PSV Eindhoven, Google Flights, Lebanon, Chuck Norris.

The average Nationality fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, PSV Eindhoven, Google Flights, with strongest over-indexing on MSN (5.69× the country average). Demographically, the Nationality audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Nationality fans

Demographic split for Nationality audience in United States
MetricValue
Female56.1%
Male43.9%
Average age45.3
Estimated audience size16,851,210

Audience persona

The typical Nationality fan in United States is more female, around 45.3 years old, with strong Tradition tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Nationality in United States
RegionReachAffinity
California2,490,9491.34×
Texas1,672,3971.15×
Florida1,500,9061.32×
New York1,357,7761.44×
Georgia752,5011.45×
Pennsylvania646,3161.14×
Illinois639,5131.14×
New Jersey575,4001.34×
North Carolina568,3641.12×
Ohio471,2990.91×
Michigan454,2791.03×
Virginia422,8441.03×
Massachusetts399,5771.2×
Arizona363,8171.06×
Maryland359,6481.24×
Washington332,5060.98×
Tennessee317,3270.94×
Indiana296,1980.96×
South Carolina285,2091.12×
Alabama255,0771.08×
Louisiana250,7991.15×
Missouri238,6140.88×
Minnesota225,9060.94×
Colorado214,2500.81×
Connecticut211,0791.25×
Wisconsin210,8680.83×
Nevada206,5851.27×
Kentucky193,7920.92×
Oklahoma177,2830.95×
Mississippi173,6931.25×
Oregon157,9100.82×
Arkansas137,9970.99×
Hawaii113,6371.57×
Utah109,6020.73×
Kansas107,4100.81×
Iowa101,7140.73×
New Mexico68,5390.81×
Rhode Island66,7831.25×
Nebraska66,5470.79×
West Virginia66,1580.84×
Idaho56,5180.67×
Washington, District of Columbia56,2261.11×
New Hampshire54,9920.83×
Delaware49,2151.06×
Maine44,0310.73×
Alaska33,4470.93×
North Dakota26,3150.76×
South Dakota26,2760.67×
Montana24,8470.53×
Vermont19,6140.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nationality audience
BrandAffinityCategory
MSN5.69×News
PSV Eindhoven48.14×Sports
Google Flights6.06×Travel & Leisure
Lebanon12.56×Travel & Leisure
Chuck Norris5.93×Movies & TV
North Korea10.53×Travel & Leisure
Tibet13.9×Travel & Leisure
Czech Republic12.69×Travel & Leisure
Great Clips4.65×Beauty & Wellness
Staples (Canada)3.98×Business & Career
Federal Bureau of Investigation7.59×Politics & Society
Hobby Lobby2.27×Home & Garden
Catherine O'Hara3.95×Movies & TV
Nature1.72×Home & Garden
Fox News Channel1.55×Movies & TV
Koala8.16×Pets & Animals
Happiness1.63×Health
Sam Elliott4.81×Movies & TV
Political science3.37×Business & Career
Dollar Tree1.98×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nationality audience
TraitClusterScore
TraditionCONSERVATISM1.31
IndividualismJOY1.18
Community OrientationOPEN1.14
Need for SecurityCONSERVATISM1.13
PatriotismCONSERVATISM1.11
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Nationality
CountryShare
United States42.2%
United Kingdom5.9%
Australia3.7%

See Nationality audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Nationality have in United States?

Nationality has an estimated audience of 16,851,210 people in United States, concentrated in California and Texas.

What is the gender split and age of Nationality fans?

56.1% of Nationality fans are female, 43.9% are male, with an average age of 45.3 years.

Which brands do Nationality fans like most?

Nationality fans show strongest brand affinity for MSN (5.69×), PSV Eindhoven (48.14×), and Google Flights (6.06×) over the country average.

Where do Nationality fans live in United States?

Nationality fans in United States are most concentrated in California (reach 2,490,949), Texas (reach 1,672,397), and Florida (reach 1,500,906). These three regions account for the largest share of the active audience.

What other brands do Nationality fans also like?

Beyond Nationality itself, the audience over-indexes on PSV Eindhoven (48.14×), Google Flights (6.06×), Lebanon (12.56×), and Chuck Norris (5.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nationality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.