Rascasse Audience Intelligence

Nationality Audience in United States

A data profile of the people who buy, follow and care about Nationality in United States — modelled from more than twelve digital signal sources. Nationality has an estimated audience of 16,851,210 people in United States.

#1396among Topic in United States#119in Politics & Society

The average Nationality fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Political science, Nature, Drudge Report, with strongest over-indexing on Political science (3.71× the country average).

Demographically, the Nationality audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nationality fan in United States is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Political science.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nationality profile in United States.

Audience size
16.9M
in United States
Gender
56.1%♀
43.9% male
Age
45.3
average years
Country rank
#2041
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nationality fans

56.1% are female, 43.9% are male, average age 45.3.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Nationality audience in United States
MetricValue
Female56.1%
Male43.9%
Average age45.3
Estimated audience size16,851,210
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Nationality audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4924%
50+36%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Nationality audience comes from United States.

Worldwide audience distribution share by country for Nationality
CountryShare
United States42.2%
United Kingdom5.9%
Australia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nationality audience in United States is strongest.

Fig. 05

Top regions by affinity

Nationality fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.55×
02California~2.5M1.37×
03Georgia~700K1.34×
04New York~1.5M1.33×
05New Jersey~600K1.30×
06Rhode Island~70K1.25×
07Maryland~400K1.24×
08Nevada~200K1.24×
09Connecticut~200K1.23×
10Florida~1.5M1.22×
11Mississippi~200K1.19×
12Massachusetts~400K1.16×
13Louisiana~300K1.16×
14Texas~1.5M1.15×
15Illinois~600K1.14×
16South Carolina~300K1.12×
17Pennsylvania~600K1.11×
18North Carolina~600K1.11×
19Delaware~50K1.11×
20Alabama~300K1.06×
21Arizona~400K1.04×
22Washington, District of Columbia~50K1.03×
23Virginia~400K1.01×
24Alaska~40K1.00×
25Michigan~400K0.99×
26Washington~300K0.97×
27Indiana~300K0.97×
28Arkansas~100K0.97×
29Oklahoma~200K0.95×
30Kentucky~200K0.94×
31Minnesota~200K0.93×
32Tennessee~300K0.92×
33Ohio~500K0.89×
34New Mexico~80K0.89×
35West Virginia~70K0.89×
36North Dakota~30K0.88×
37Oregon~200K0.86×
38Nebraska~70K0.86×
39Missouri~200K0.85×
40Wisconsin~200K0.85×
41New Hampshire~60K0.85×
42Kansas~100K0.84×
43South Dakota~30K0.82×
44Maine~50K0.80×
45Vermont~20K0.80×
46Colorado~200K0.79×
47Iowa~100K0.78×
48Utah~100K0.77×
49Idaho~60K0.75×
50Montana~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Nationality, United States
0.72×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nationality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nationality audience
#·InterestCategoryAffinity×
01PetitionPolitics & Society4.90×
02MonarchyPolitics & Society3.94×
03Political scienceBusiness & Career3.71×
04ConstitutionPolitics & Society3.57×
05Drudge ReportSports3.14×
06Non-governmental organizationPolitics & Society2.79×
07DemocracyPolitics & Society2.76×
08New York PostNews2.59×
09U-HaulBusiness & Career2.45×
10Chuck NorrisMovies & TV2.31×
11Real propertyHome & Garden1.89×
12GeneticsKids & Family1.84×
13TraditionPolitics & Society1.81×
14Fox News ChannelMovies & TV1.70×
15MSNNews1.69×
16UniversityBusiness & Career1.64×
17Nonprofit organizationPolitics & Society1.59×
18NatureHome & Garden1.54×
19Hobby LobbyHome & Garden1.53×
20Capital OneBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nationality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nationality audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
TraditionCONSERVATISM1.47×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nationality audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nationality have in United States?

Nationality has an estimated audience of 16,851,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nationality fans?

56.1% of Nationality fans are female, 43.9% are male, with an average age of 45.3 years.

03

Which brands do Nationality fans like most?

Nationality fans show strongest brand affinity for Political science (3.71×), Nature (1.54×), and Drudge Report (3.14×) over the country average.

04

Where do Nationality fans live in United States?

Nationality fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nationality fans also like?

Beyond Nationality itself, the audience over-indexes on Nature (1.54×), Drudge Report (3.14×), MSN (1.69×), and Democracy (2.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Nationality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nationality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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