Nationality Audience in Germany
Nationality has an estimated audience of 1,023,021 people in Germany. 52.9% are female, 47.1% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, 3D printing, Litter box, Pillow, Stradivarius.
The average Nationality fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, 3D printing, Litter box, with strongest over-indexing on Progressive rock (3.79× the country average). Demographically, the Nationality audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Nationality fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.6 |
| Estimated audience size | 1,023,021 |
Audience persona
The typical Nationality fan in Germany is balanced, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 248,771 | 1.11× |
| Bayern | 133,041 | 0.81× |
| Baden-Württemberg | 130,603 | 0.94× |
| Niedersachsen | 91,301 | 0.92× |
| Hessen | 67,145 | 0.86× |
| Sachsen | 60,460 | 1.2× |
| Berlin | 47,273 | 1.03× |
| Rheinland-Pfalz | 45,657 | 0.89× |
| Brandenburg | 35,760 | 1.13× |
| Sachsen-Anhalt | 33,553 | 1.27× |
| Schleswig-Holstein | 32,921 | 0.9× |
| Thüringen | 29,243 | 1.12× |
| Hamburg | 20,936 | 0.91× |
| Mecklenburg-Vorpommern | 20,554 | 1.05× |
| Saarland | 11,423 | 0.91× |
| Bremen | 8,368 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.79× | Music & Radio |
| 3D printing | 3.03× | Technology & Electronics |
| Litter box | 1.73× | Pets & Animals |
| Pillow | 1.9× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.48× | Cars & Mobility |
| Este, Veneto | 2.48× | Travel & Leisure |
| Medieval fantasy | 10.78× | Literature |
| KLIX (AM) | 2.46× | Music & Radio |
| Christmas Gift | 1.55× | Kids & Family |
| Israel | 1.71× | Travel & Leisure |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Minestrone | 2.13× | Food & Beverages |
| Curcuma | 3.28× | Food & Beverages |
| Hockenheim | 5.52× | Travel & Leisure |
| Corfu (regional unit) | 2.09× | Travel & Leisure |
| Nuts (film) | 2.78× | Movies & TV |
| Graham Greene (actor) | 2.44× | |
| Buying a House | 3.59× | Home & Garden |
| Home Delivery | 1.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.59 |
| Tradition | CONSERVATISM | 1.56 |
| Patriotism | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.49 |
| Spirituality | BALANCE | 1.45 |
| Individualism | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 5.9% |
| Australia | 3.7% |
See Nationality audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nationality have in Germany?
Nationality has an estimated audience of 1,023,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nationality fans?
52.9% of Nationality fans are female, 47.1% are male, with an average age of 42.6 years.
Which brands do Nationality fans like most?
Nationality fans show strongest brand affinity for Progressive rock (3.79×), 3D printing (3.03×), and Litter box (1.73×) over the country average.
Where do Nationality fans live in Germany?
Nationality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 248,771), Bayern (reach 133,041), and Baden-Württemberg (reach 130,603). These three regions account for the largest share of the active audience.
What other brands do Nationality fans also like?
Beyond Nationality itself, the audience over-indexes on 3D printing (3.03×), Litter box (1.73×), Pillow (1.9×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nationality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.