Rascasse Audience Intelligence

Nationality Audience in Germany

A data profile of the people who buy, follow and care about Nationality in Germany — modelled from more than twelve digital signal sources. Nationality has an estimated audience of 1,023,021 people in Germany.

#3112among Topic in Germany#275in Politics & Society

The average Nationality fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Storm of Love, Political geography, Cumhuriyet, with strongest over-indexing on Storm of Love (11.31× the country average).

Demographically, the Nationality audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nationality fan in Germany is balanced, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Storm of Love.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nationality profile in Germany.

Audience size
1M
in Germany
Gender
52.9%♀
47.1% male
Age
42.6
average years
Country rank
#6395
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nationality fans

52.9% are female, 47.1% are male, average age 42.6.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Nationality audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age42.6
Estimated audience size1,023,021
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Nationality audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Nationality audience comes from Germany.

Worldwide audience distribution share by country for Nationality
CountryShare
United States42.2%
United Kingdom5.9%
Australia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nationality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nationality fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.23×
02Sachsen~60K1.16×
03Brandenburg~40K1.11×
04Thüringen~30K1.10×
05Nordrhein-Westfalen~200K1.07×
06Mecklenburg-Vorpommern~20K1.06×
07Berlin~50K1.03×
08Bremen~9K1.02×
09Hessen~80K1.00×
10Saarland~10K0.96×
11Rheinland-Pfalz~50K0.94×
12Hamburg~20K0.93×
13Baden-Württemberg~100K0.92×
14Schleswig-Holstein~30K0.91×
15Niedersachsen~90K0.90×
16Bayern~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Nationality, Germany
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nationality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nationality audience
#·InterestCategoryAffinity×
01Political geographyPolitics & Society28.73×
02MilliyetNews12.26×
03CumhuriyetNews12.16×
04Storm of LoveMovies & TV11.31×
05Star TV (Turkey)Movies & TV8.82×
06SözcüNews6.01×
07HabertürkNews5.90×
08FanatikNews5.72×
09Sandra BullockMovies & TV5.70×
10Ryan GoslingMovies & TV4.50×
11Non-alcoholic beverageFood & Beverages4.50×
12RefrigeratorHome & Garden2.92×
13Online newspaperNews2.24×
14RedditInternet & Social Media2.15×
15VacationsTravel & Leisure2.07×
16TattoosFashion & Accessoires2.01×
17NatureHome & Garden1.92×
18FamilyKids & Family1.72×
19TagesschauMovies & TV1.63×
20Netto Marken-DiscountShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nationality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nationality audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.79×
Community OrientationOPEN1.55×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nationality audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Sports ActivityPOWER0.74×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nationality have in Germany?

Nationality has an estimated audience of 1,023,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nationality fans?

52.9% of Nationality fans are female, 47.1% are male, with an average age of 42.6 years.

03

Which brands do Nationality fans like most?

Nationality fans show strongest brand affinity for Storm of Love (11.31×), Political geography (28.73×), and Cumhuriyet (12.16×) over the country average.

04

Where do Nationality fans live in Germany?

Nationality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nationality fans also like?

Beyond Nationality itself, the audience over-indexes on Political geography (28.73×), Cumhuriyet (12.16×), Milliyet (12.26×), and Star TV (Turkey) (8.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Nationality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nationality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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