Buying a House Audience in United States

Buying a House logo

Buying a House has an estimated audience of 1,588,845 people in United States. 63.2% are female, 36.8% are male, average age 32.0. Top regions: California, Texas, New York. Top brand affinities: Product design, UK garage, Isometric exercise, Electrolyte, Pro-Ject.

The average Buying a House fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (16.42× the country average). Demographically, the Buying a House audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Buying a House fans

Demographic split for Buying a House audience in United States
MetricValue
Female63.2%
Male36.8%
Average age32.0
Estimated audience size1,588,845

Audience persona

The typical Buying a House fan in United States is more female, around 32.0 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Buying a House in United States
RegionReachAffinity
California235,6421.35×
Texas177,0891.3×
New York117,1291.32×
Florida100,5240.93×
Georgia60,5781.24×
Michigan58,8011.42×
Massachusetts58,5381.87×
Ohio51,5741.05×
Pennsylvania50,8720.95×
North Carolina50,7331.06×
Illinois48,2740.91×
Washington47,9471.5×
Virginia40,7211.05×
Arizona40,4371.25×
Tennessee40,3271.27×
Missouri38,1311.49×
New Jersey36,7820.91×
Maryland36,2631.33×
Minnesota28,1841.24×
Wisconsin26,7361.12×
Indiana24,5450.85×
Colorado22,8720.91×
South Carolina20,0420.84×
Kansas18,3021.46×
Louisiana18,2850.89×
Alabama18,0010.81×
Kentucky15,6580.79×
Oregon15,5730.86×
Arkansas15,0581.15×
Oklahoma14,4690.82×
Nevada14,1700.92×
Mississippi14,1641.08×
Connecticut13,8350.87×
Utah11,0630.78×
Iowa8,6660.66×
Alaska8,3002.44×
New Mexico7,5400.95×
Nebraska5,8030.73×
Idaho5,2410.66×
Hawaii4,6610.68×
West Virginia4,5990.62×
Rhode Island4,3600.86×
New Hampshire4,0310.64×
Washington, District of Columbia3,7000.77×
Delaware3,5560.81×
Maine3,3070.58×
Montana2,5540.58×
South Dakota2,3950.65×
North Dakota2,2090.68×
Vermont1,5310.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buying a House audience
BrandAffinityCategory
Product design16.42×Business & Career
UK garage22.4×Music & Radio
Isometric exercise21.17×Sports
Electrolyte9.7×Health
Pro-Ject8.36×Music & Radio
Stamp collecting8.87×Home & Garden
Home equity2.54×Home & Garden
Staycation3.78×Home & Garden
JDSU3.46×Business & Career
Embroidery Library14.52×Home & Garden
Janitor5.2×Home & Garden
Ludo (board game)8.67×Games
9NEWS (KUSA)3.68×Movies & TV
Joshua Jackson3.1×Movies & TV
Hamden, Connecticut12.75×Travel & Leisure
La Opinión4.44×News
Laneige3.33×Beauty & Wellness
Emilio Estefan8.68×Music & Radio
Metro Iztapalapa21.79×Travel & Leisure
Buckhannon, West Virginia13.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buying a House audience
TraitClusterScore
Quality AwarenessPREMIUM1.9
Luxury OrientationPREMIUM1.89
SustainabilityBALANCE1.54
Design AffinityPREMIUM1.52
Early Adopter MentalityPOWER1.44
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Buying a House
CountryShare
United States31.4%
United Kingdom9.1%
Sweden8.6%

See Buying a House audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Buying a House have in United States?

Buying a House has an estimated audience of 1,588,845 people in United States, concentrated in California and Texas.

What is the gender split and age of Buying a House fans?

63.2% of Buying a House fans are female, 36.8% are male, with an average age of 32.0 years.

Which brands do Buying a House fans like most?

Buying a House fans show strongest brand affinity for Product design (16.42×), UK garage (22.4×), and Isometric exercise (21.17×) over the country average.

Where do Buying a House fans live in United States?

Buying a House fans in United States are most concentrated in California (reach 235,642), Texas (reach 177,089), and New York (reach 117,129). These three regions account for the largest share of the active audience.

What other brands do Buying a House fans also like?

Beyond Buying a House itself, the audience over-indexes on UK garage (22.4×), Isometric exercise (21.17×), Electrolyte (9.7×), and Pro-Ject (8.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buying a House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.