UK garage Audience in United States
UK garage has an estimated audience of 2,563,373 people in United States. 48.0% are female, 52.0% are male, average age 28.0. Top regions: California, New York, Texas. Top brand affinities: Home construction, Dog breed, Bank account, Combat sport, Collectable.
The average UK garage fan in United States is 28.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home construction, Dog breed, Bank account, with strongest over-indexing on Home construction (10.89× the country average). Demographically, the UK garage audience skews balanced with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of UK garage fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 28.0 |
| Estimated audience size | 2,563,373 |
Audience persona
The typical UK garage fan in United States is balanced, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 437,730 | 1.55× |
| New York | 225,310 | 1.57× |
| Texas | 160,371 | 0.73× |
| Florida | 115,629 | 0.67× |
| Illinois | 80,043 | 0.94× |
| Washington | 67,227 | 1.31× |
| Pennsylvania | 65,782 | 0.76× |
| New Jersey | 57,614 | 0.88× |
| Massachusetts | 55,751 | 1.1× |
| Georgia | 53,153 | 0.67× |
| Virginia | 51,217 | 0.82× |
| Ohio | 49,625 | 0.63× |
| North Carolina | 47,007 | 0.61× |
| Colorado | 42,299 | 1.05× |
| Michigan | 41,013 | 0.61× |
| Maryland | 33,973 | 0.77× |
| Oregon | 32,844 | 1.12× |
| Arizona | 32,143 | 0.61× |
| Minnesota | 22,366 | 0.61× |
| Tennessee | 21,949 | 0.43× |
| Missouri | 21,542 | 0.52× |
| Connecticut | 20,277 | 0.79× |
| Indiana | 20,221 | 0.43× |
| Nevada | 20,137 | 0.81× |
| Wisconsin | 19,470 | 0.5× |
| Kentucky | 19,268 | 0.6× |
| Louisiana | 17,679 | 0.53× |
| Washington, District of Columbia | 16,327 | 2.12× |
| Mississippi | 15,907 | 0.75× |
| South Carolina | 15,566 | 0.4× |
| Kansas | 14,151 | 0.7× |
| Arkansas | 14,132 | 0.67× |
| Oklahoma | 13,820 | 0.49× |
| Utah | 13,747 | 0.6× |
| Alabama | 13,165 | 0.37× |
| West Virginia | 13,132 | 1.1× |
| Alaska | 13,105 | 2.39× |
| Idaho | 12,127 | 0.94× |
| Hawaii | 11,584 | 1.05× |
| Iowa | 11,515 | 0.55× |
| Montana | 11,424 | 1.61× |
| Rhode Island | 11,319 | 1.39× |
| South Dakota | 11,276 | 1.9× |
| North Dakota | 10,979 | 2.08× |
| New Hampshire | 10,820 | 1.07× |
| Wyoming | 10,623 | 2.8× |
| Nebraska | 10,595 | 0.82× |
| New Mexico | 10,540 | 0.82× |
| Maine | 10,442 | 1.14× |
| Vermont | 10,276 | 2.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 10.89× | Home & Garden |
| Dog breed | 2.29× | Pets & Animals |
| Bank account | 3.48× | Business & Career |
| Combat sport | 2.04× | Sports |
| Collectable | 1.57× | Kids & Family |
| Natural rubber | 1.63× | Cars & Mobility |
| Acoustic music | 2.45× | Music & Radio |
| Ellen Burstyn | 4.16× | Movies & TV |
| Notre Dame Fighting Irish football | 2.33× | Sports |
| Hypertext | 2.49× | Technology & Electronics |
| N1 road (South Africa) | 1.69× | Travel & Leisure |
| JcrOffroad | 9.47× | Shopping |
| Winemaking | 1.58× | Food & Beverages |
| Springfield, Illinois | 3.75× | Travel & Leisure |
| Consequence (rapper) | 2.19× | Music & Radio |
| Salman Khan | 2.7× | Movies & TV |
| Jack Skellington | 2.38× | Movies & TV |
| Paul Dano | 1.76× | Movies & TV |
| Wizards of Waverly Place | 2.19× | Movies & TV |
| Julius Caesar (play) | 2.07× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.16 |
| Risk Appetite | THRILL | 1.96 |
| Extroversion | THRILL | 1.94 |
| Luxury Orientation | PREMIUM | 1.83 |
| Sports Activity | POWER | 1.81 |
| Mindfulness | BALANCE | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 16.9% |
| China | 10.9% |
See UK garage audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does UK garage have in United States?
UK garage has an estimated audience of 2,563,373 people in United States, concentrated in California and New York.
What is the gender split and age of UK garage fans?
48.0% of UK garage fans are female, 52.0% are male, with an average age of 28.0 years.
Which brands do UK garage fans like most?
UK garage fans show strongest brand affinity for Home construction (10.89×), Dog breed (2.29×), and Bank account (3.48×) over the country average.
Where do UK garage fans live in United States?
UK garage fans in United States are most concentrated in California (reach 437,730), New York (reach 225,310), and Texas (reach 160,371). These three regions account for the largest share of the active audience.
What other brands do UK garage fans also like?
Beyond UK garage itself, the audience over-indexes on Dog breed (2.29×), Bank account (3.48×), Combat sport (2.04×), and Collectable (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for UK garage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.