Hypertext Audience in United States

Hypertext has an estimated audience of 2,086,949 people in United States. 45.4% are female, 54.6% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Virtual reality, Internet celebrity, Real Madrid C.F., Pizza Hut, Reddit.

The average Hypertext fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Virtual reality, Internet celebrity, Real Madrid C.F., with strongest over-indexing on Virtual reality (3.74× the country average). Demographically, the Hypertext audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Hypertext fans

Demographic split for Hypertext audience in United States
MetricValue
Female45.4%
Male54.6%
Average age34.9
Estimated audience size2,086,949

Audience persona

The typical Hypertext fan in United States is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Virtual reality.

Top regions in United States

Top regions ranked by reach for Hypertext in United States
RegionReachAffinity
California260,8291.14×
Texas148,1210.83×
New York138,6821.19×
Florida116,5900.83×
Illinois66,1400.95×
Pennsylvania63,9980.91×
Washington60,2861.44×
Virginia56,9021.12×
Georgia55,9460.87×
Massachusetts50,8271.24×
North Carolina50,1360.8×
New Jersey44,6190.84×
Ohio44,3160.69×
Michigan42,8730.79×
Maryland35,1020.98×
Arizona32,1400.75×
Indiana29,6560.78×
Tennessee27,1730.65×
Missouri26,1090.78×
Colorado26,0690.79×
Wisconsin25,9580.83×
Oregon25,9271.08×
Minnesota23,1920.78×
Alabama19,7460.68×
Connecticut19,3940.93×
Utah18,9001.01×
Kentucky17,3780.66×
South Carolina17,2940.55×
Kansas16,1710.98×
Oklahoma16,1220.7×
Mississippi15,0220.87×
Iowa12,7940.74×
Louisiana12,5710.47×
Nevada12,2560.61×
Rhode Island11,0281.66×
New Hampshire10,2181.24×
Arkansas10,2050.59×
Washington, District of Columbia9,3821.5×
West Virginia8,7540.9×
Alaska8,7361.96×
Hawaii8,3660.93×
New Mexico8,1970.78×
Idaho8,0840.77×
Montana7,6151.32×
South Dakota7,5171.56×
North Dakota7,3191.71×
Wyoming7,0812.29×
Nebraska7,0630.67×
Maine6,9610.93×
Vermont6,8501.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hypertext audience
BrandAffinityCategory
Virtual reality3.74×Technology & Electronics
Internet celebrity2.79×Internet & Social Media
Real Madrid C.F.2.05×Sports
Pizza Hut1.67×Food & Beverages
Reddit1.56×Internet & Social Media
Burger King1.58×Food & Beverages
Fanatics3.3×Fashion & Accessoires
Telecommunication1.6×Technology & Electronics
Subway1.57×Food & Beverages
Detroit Tigers2.09×Sports
Anime movies1.55×Movies & TV
Role-playing games1.9×Games
Cloud computing1.7×Technology & Electronics
FC Barcelona1.91×Sports
GameStop1.76×Games
Online newspaper1.7×News
WWE1.57×Sports
TV game shows1.58×Movies & TV
La Liga2.68×Sports
Non-alcoholic beverage2.13×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hypertext audience
TraitClusterScore
ExtroversionTHRILL1.84
IndividualismJOY1.56
Career OrientationPOWER1.4
TraditionCONSERVATISM1.39
Convenience OrientationPREMIUM1.38
SpiritualityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Hypertext
CountryShare
Italy37.1%
France12.0%
United States9.5%

See Hypertext audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Hypertext have in United States?

Hypertext has an estimated audience of 2,086,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Hypertext fans?

45.4% of Hypertext fans are female, 54.6% are male, with an average age of 34.9 years.

Which brands do Hypertext fans like most?

Hypertext fans show strongest brand affinity for Virtual reality (3.74×), Internet celebrity (2.79×), and Real Madrid C.F. (2.05×) over the country average.

Where do Hypertext fans live in United States?

Hypertext fans in United States are most concentrated in California (reach 260,829), Texas (reach 148,121), and New York (reach 138,682). These three regions account for the largest share of the active audience.

What other brands do Hypertext fans also like?

Beyond Hypertext itself, the audience over-indexes on Internet celebrity (2.79×), Real Madrid C.F. (2.05×), Pizza Hut (1.67×), and Reddit (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hypertext. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.