Hypertext Audience in United States

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Hypertext has an estimated audience of 2,086,949 people in United States. 45.4% are female, 54.6% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Home construction, Minnesota, Litter box, 3D printing, Pillow.

The average Hypertext fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, Minnesota, Litter box, with strongest over-indexing on Home construction (1.83× the country average). Demographically, the Hypertext audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Hypertext fans

Demographic split for Hypertext audience in United States
MetricValue
Female45.4%
Male54.6%
Average age34.9
Estimated audience size2,086,949

Audience persona

The typical Hypertext fan in United States is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Hypertext in United States
RegionReachAffinity
California260,8291.14×
Texas148,1210.83×
New York138,6821.19×
Florida116,5900.83×
Illinois66,1400.95×
Pennsylvania63,9980.91×
Washington60,2861.44×
Virginia56,9021.12×
Georgia55,9460.87×
Massachusetts50,8271.24×
North Carolina50,1360.8×
New Jersey44,6190.84×
Ohio44,3160.69×
Michigan42,8730.79×
Maryland35,1020.98×
Arizona32,1400.75×
Indiana29,6560.78×
Tennessee27,1730.65×
Missouri26,1090.78×
Colorado26,0690.79×
Wisconsin25,9580.83×
Oregon25,9271.08×
Minnesota23,1920.78×
Alabama19,7460.68×
Connecticut19,3940.93×
Utah18,9001.01×
Kentucky17,3780.66×
South Carolina17,2940.55×
Kansas16,1710.98×
Oklahoma16,1220.7×
Mississippi15,0220.87×
Iowa12,7940.74×
Louisiana12,5710.47×
Nevada12,2560.61×
Rhode Island11,0281.66×
New Hampshire10,2181.24×
Arkansas10,2050.59×
Washington, District of Columbia9,3821.5×
West Virginia8,7540.9×
Alaska8,7361.96×
Hawaii8,3660.93×
New Mexico8,1970.78×
Idaho8,0840.77×
Montana7,6151.32×
South Dakota7,5171.56×
North Dakota7,3191.71×
Wyoming7,0812.29×
Nebraska7,0630.67×
Maine6,9610.93×
Vermont6,8501.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hypertext audience
BrandAffinityCategory
Home construction1.83×Home & Garden
Minnesota1.62×Travel & Leisure
Litter box1.67×Pets & Animals
3D printing1.97×Technology & Electronics
Pillow1.57×Home & Garden
Racing1.5×Cars & Mobility
Panama2.03×Travel & Leisure
Spinal muscular atrophy4.47×Health
IS (Infinite Stratos)1.7×Literature
Penn & Teller3.67×Movies & TV
Winemaking1.96×Food & Beverages
Mackenzie Foy3.12×Fashion & Accessoires
JTV (Indonesia)2.09×
N1 road (South Africa)1.57×Travel & Leisure
Arnold Palmer2.28×Sports
Mortgage insurance1.6×Business & Career
Jumia5.8×Fashion & Accessoires
Enfamil2.11×Kids & Family
Redemption (theology)2.72×Politics & Society
Dental hygienist2.01×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hypertext audience
TraitClusterScore
ExtroversionTHRILL1.84
IndividualismJOY1.56
Career OrientationPOWER1.4
TraditionCONSERVATISM1.39
Convenience OrientationPREMIUM1.38
SpiritualityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Hypertext
CountryShare
Italy37.1%
France12.0%
United States9.5%

See Hypertext audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Hypertext have in United States?

Hypertext has an estimated audience of 2,086,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Hypertext fans?

45.4% of Hypertext fans are female, 54.6% are male, with an average age of 34.9 years.

Which brands do Hypertext fans like most?

Hypertext fans show strongest brand affinity for Home construction (1.83×), Minnesota (1.62×), and Litter box (1.67×) over the country average.

Where do Hypertext fans live in United States?

Hypertext fans in United States are most concentrated in California (reach 260,829), Texas (reach 148,121), and New York (reach 138,682). These three regions account for the largest share of the active audience.

What other brands do Hypertext fans also like?

Beyond Hypertext itself, the audience over-indexes on Minnesota (1.62×), Litter box (1.67×), 3D printing (1.97×), and Pillow (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hypertext. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.