Rascasse Audience Intelligence

Hypertext Audience in United States

A data profile of the people who buy, follow and care about Hypertext in United States — modelled from more than twelve digital signal sources. Hypertext has an estimated audience of 2,086,949 people in United States.

#6182among Topic in United States#506in Technology & Electronics

The average Hypertext fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Virtual reality, Britney Spears, Internet celebrity, with strongest over-indexing on Virtual reality (4.51× the country average).

Demographically, the Hypertext audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hypertext fan in United States is balanced, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Virtual reality.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hypertext profile in United States.

Audience size
2.1M
in United States
Gender
45.4%♀
54.6% male
Age
34.9
average years
Country rank
#13777
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hypertext fans

45.4% are female, 54.6% are male, average age 34.9.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Hypertext audience in United States
MetricValue
Female45.4%
Male54.6%
Average age34.9
Estimated audience size2,086,949
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Hypertext audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Hypertext audience comes from United States.

Worldwide audience distribution share by country for Hypertext
CountryShare
Italy37.1%
France12.0%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hypertext audience in United States is strongest.

Fig. 05

Top regions by affinity

Hypertext fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K1.22×
02Vermont~4K1.20×
03Alaska~5K1.19×
04Rhode Island~8K1.18×
05Massachusetts~50K1.15×
06North Dakota~5K1.15×
07New York~100K1.13×
08Washington, District of Columbia~7K1.13×
09South Dakota~5K1.10×
10California~200K1.08×
11Montana~6K1.06×
12Maryland~40K1.05×
13Virginia~50K1.03×
14New Hampshire~8K1.03×
15Oregon~20K1.02×
16Hawaii~9K1.02×
17Delaware~6K1.02×
18West Virginia~10K1.00×
19Maine~7K1.00×
20Pennsylvania~70K0.99×
21Connecticut~20K0.99×
22Utah~20K0.97×
23Mississippi~20K0.97×
24Kansas~20K0.97×
25Idaho~10K0.97×
26New Mexico~10K0.95×
27Nebraska~10K0.94×
28Arkansas~20K0.93×
29Illinois~60K0.92×
30Iowa~20K0.92×
31New Jersey~50K0.91×
32Oklahoma~20K0.91×
33Wisconsin~30K0.90×
34Minnesota~30K0.90×
35Kentucky~20K0.90×
36Georgia~60K0.89×
37Indiana~30K0.89×
38Missouri~30K0.89×
39Colorado~30K0.88×
40South Carolina~30K0.88×
41Alabama~30K0.88×
42Louisiana~20K0.88×
43Nevada~20K0.88×
44North Carolina~50K0.87×
45Michigan~50K0.86×
46Arizona~40K0.86×
47Tennessee~40K0.84×
48Florida~100K0.83×
49Texas~100K0.81×
50Ohio~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Hypertext, United States
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hypertext audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hypertext audience
#·InterestCategoryAffinity×
01Virtual realityTechnology & Electronics4.51×
02Non-alcoholic beverageFood & Beverages4.10×
03Anne HathawayMovies & TV3.97×
04Britney SpearsMusic & Radio3.43×
05Internet celebrityInternet & Social Media3.42×
06FanaticsFashion & Accessoires2.94×
07Rail transportTravel & Leisure2.61×
08Public transportCars & Mobility2.15×
09Microwave ovenHome & Garden2.08×
10Detroit TigersSports1.92×
11InnovationBusiness & Career1.83×
12TV game showsMovies & TV1.82×
13WWESports1.80×
14TelecommunicationTechnology & Electronics1.78×
15Solar energyHome & Garden1.75×
16Burger KingFood & Beverages1.64×
17United Parcel ServiceBusiness & Career1.63×
18TraditionPolitics & Society1.59×
19RedditInternet & Social Media1.58×
20Horror moviesMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hypertext audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hypertext audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.64×
TraditionCONSERVATISM1.59×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hypertext audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
Design AffinityPREMIUM0.52×
Quality AwarenessPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hypertext have in United States?

Hypertext has an estimated audience of 2,086,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hypertext fans?

45.4% of Hypertext fans are female, 54.6% are male, with an average age of 34.9 years.

03

Which brands do Hypertext fans like most?

Hypertext fans show strongest brand affinity for Virtual reality (4.51×), Britney Spears (3.43×), and Internet celebrity (3.42×) over the country average.

04

Where do Hypertext fans live in United States?

Hypertext fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hypertext fans also like?

Beyond Hypertext itself, the audience over-indexes on Britney Spears (3.43×), Internet celebrity (3.42×), Non-alcoholic beverage (4.1×), and Anne Hathaway (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Hypertext audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hypertext. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →