A data profile of the people who buy, follow and care about Hypertext in Italy — modelled from more than twelve digital signal sources. Hypertext has an estimated audience of 8,128,102 people in Italy.
Hypertext has an estimated audience of 8,128,102 people in Italy. 53.2% are female, 46.8% are male, average age 42.1. Top brand affinities: SuperEnalotto, Wikipedia, Virtual reality, Genetics, Brewery.
Top brand affinities include SuperEnalotto, Wikipedia, Virtual reality, with strongest over-indexing on SuperEnalotto (2.36× the country average).
Demographically, the Hypertext audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Hypertext fan in Italy is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Hypertext profile in Italy.
53.2% are female, 46.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 42.1 |
| Estimated audience size | 8,128,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Hypertext audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 37.1% |
| France | 12.0% |
| United States | 9.5% |
The strongest cross-interests of the Hypertext audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 2.36× | ||
| 02 | Wikipedia | Internet & Social Media | 2.36× | ||
| 03 | Virtual reality | Technology & Electronics | 2.36× | ||
| 04 | Draught beer | Food & Beverages | 2.36× | ||
| 05 | Antique car | Cars & Mobility | 2.36× | ||
| 06 | Beer festival | Food & Beverages | 2.11× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 1.97× | ||
| 08 | Brewery | Food & Beverages | 1.95× | ||
| 09 | Weather forecasting | Home & Garden | 1.88× | ||
| 10 | Google Drive | Technology & Electronics | 1.84× | ||
| 11 | Satire | Literature | 1.82× | ||
| 12 | Sidi | Sports | 1.80× | ||
| 13 | Political science | Business & Career | 1.78× | ||
| 14 | HVAC | Home & Garden | 1.75× | ||
| 15 | Public transport | Cars & Mobility | 1.70× | ||
| 16 | Genetics | Kids & Family | 1.68× | ||
| 17 | Bologna F.C. 1909 | Sports | 1.62× | ||
| 18 | Extreme sport | Sports | 1.61× | ||
| 19 | Subscription business model | Shopping | 1.52× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Risk Appetite | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hypertext. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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