Hypertext Audience in Germany
Hypertext has an estimated audience of 1,032,358 people in Germany. 41.0% are female, 59.0% are male, average age 40.0. Top brand affinities: Home construction, Pillow, Natural rubber, Litter box, Minestrone.
Top brand affinities include Home construction, Pillow, Natural rubber, with strongest over-indexing on Home construction (1.79× the country average). Demographically, the Hypertext audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Hypertext fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 40.0 |
| Estimated audience size | 1,032,358 |
Audience persona
The typical Hypertext fan in Germany is more male, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.79× | Home & Garden |
| Pillow | 2.33× | Home & Garden |
| Natural rubber | 2.93× | Cars & Mobility |
| Litter box | 1.5× | Pets & Animals |
| Minestrone | 2.58× | Food & Beverages |
| Jack White | 1.61× | Movies & TV |
| Eindhoven | 1.5× | Travel & Leisure |
| Justice | 1.97× | Politics & Society |
| IPKO | 2.73× | Business & Career |
| Cockpit | 3.22× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 1.82× | Politics & Society |
| Panama | 1.58× | Travel & Leisure |
| Salman Khan | 1.99× | Movies & TV |
| Rhodiola | 2.93× | Health |
| International University of Business Agriculture and Technology | 1.58× | Business & Career |
| Caprivi Strip | 2.77× | |
| Antoine Griezmann | 1.85× | Sports |
| Cadence | 1.7× | Technology & Electronics |
| Davos | 1.59× | Travel & Leisure |
| Baiersbronn | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.81 |
| Need for Security | CONSERVATISM | 1.4 |
| Tradition | CONSERVATISM | 1.26 |
| Individualism | JOY | 1.24 |
| Indulgence | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 37.1% |
| France | 12.0% |
| United States | 9.5% |
See Hypertext audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hypertext. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.