Rascasse Audience Intelligence

Hypertext Audience in Germany

A data profile of the people who buy, follow and care about Hypertext in Germany — modelled from more than twelve digital signal sources. Hypertext has an estimated audience of 1,032,358 people in Germany.

#3087among Topic in Germany#324in Technology & Electronics

The average Hypertext fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Solar energy, Keanu Reeves, with strongest over-indexing on Ryanair (2.19× the country average).

Demographically, the Hypertext audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hypertext fan in Germany is more male, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryanair.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hypertext profile in Germany.

Audience size
1M
in Germany
Gender
41.0%♀
59.0% male
Age
40.0
average years
Country rank
#6336
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hypertext fans

41.0% are female, 59.0% are male, average age 40.0.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Hypertext audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age40.0
Estimated audience size1,032,358
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Hypertext audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Hypertext audience comes from Germany.

Worldwide audience distribution share by country for Hypertext
CountryShare
Italy37.1%
France12.0%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hypertext audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hypertext fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.14×
02Berlin~50K1.08×
03Bayern~200K1.06×
04Saarland~10K1.05×
05Thüringen~30K1.01×
06Mecklenburg-Vorpommern~20K0.99×
07Sachsen~50K0.98×
08Sachsen-Anhalt~30K0.98×
09Rheinland-Pfalz~50K0.97×
10Brandenburg~30K0.96×
11Hamburg~20K0.96×
12Schleswig-Holstein~40K0.95×
13Nordrhein-Westfalen~200K0.94×
14Baden-Württemberg~100K0.94×
15Hessen~70K0.94×
16Niedersachsen~90K0.93×
Fig. 06

Affinity by region

Affinity by region — Hypertext, Germany
0.93×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hypertext audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hypertext audience
#·InterestCategoryAffinity×
01Keanu ReevesMovies & TV4.68×
02Sandra BullockMovies & TV4.62×
03Non-alcoholic beverageFood & Beverages3.64×
04Internet celebrityInternet & Social Media3.33×
05Tom CruiseMovies & TV3.24×
06Salma HayekMovies & TV2.98×
07Virtual realityTechnology & Electronics2.67×
08Anne HathawayMovies & TV2.65×
09Solar energyHome & Garden2.60×
10Tour de FranceSports2.33×
11RyanairTravel & Leisure2.19×
12Pay televisionMovies & TV2.17×
13FlixBusCars & Mobility2.14×
14Public transportCars & Mobility2.04×
15Cloud computingTechnology & Electronics2.00×
16Employment agencyBusiness & Career2.00×
17Tabloid (newspaper format)Literature1.92×
18Online newspaperNews1.70×
19Schlager musicMusic & Radio1.63×
20Breaking newsMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hypertext audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hypertext audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.10×
TraditionCONSERVATISM1.50×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hypertext audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.43×
Design AffinityPREMIUM0.50×
Risk AppetiteTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hypertext have in Germany?

Hypertext has an estimated audience of 1,032,358 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hypertext fans?

41.0% of Hypertext fans are female, 59.0% are male, with an average age of 40.0 years.

03

Which brands do Hypertext fans like most?

Hypertext fans show strongest brand affinity for Ryanair (2.19×), Solar energy (2.6×), and Keanu Reeves (4.68×) over the country average.

04

Where do Hypertext fans live in Germany?

Hypertext fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hypertext fans also like?

Beyond Hypertext itself, the audience over-indexes on Solar energy (2.6×), Keanu Reeves (4.68×), Sandra Bullock (4.62×), and FlixBus (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Hypertext audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hypertext. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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