A data profile of the people who buy, follow and care about Hypertext in France — modelled from more than twelve digital signal sources. Hypertext has an estimated audience of 2,623,522 people in France.
Hypertext has an estimated audience of 2,623,522 people in France. 44.3% are female, 55.7% are male, average age 38.1. Top brand affinities: La Banque postale, Midi Libre, Cloud computing, Virtual reality, Corse Matin.
Top brand affinities include La Banque postale, Midi Libre, Cloud computing, with strongest over-indexing on La Banque postale (1.6× the country average).
Demographically, the Hypertext audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Hypertext fan in France is more male, around 38.1 years old, with strong Individualism tendencies and a notable affinity for La Banque postale.
The key figures that characterise the Hypertext profile in France.
44.3% are female, 55.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 38.1 |
| Estimated audience size | 2,623,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Hypertext audience comes from France.
| Country | Share |
|---|---|
| Italy | 37.1% |
| France | 12.0% |
| United States | 9.5% |
The strongest cross-interests of the Hypertext audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private school | Kids & Family | 2.99× | ||
| 02 | Sandra Bullock | Movies & TV | 2.44× | ||
| 03 | Virtual reality | Technology & Electronics | 2.22× | ||
| 04 | Moped | Cars & Mobility | 2.20× | ||
| 05 | Air pollution | Health | 1.97× | ||
| 06 | FC Metz | Sports | 1.97× | ||
| 07 | Cloud computing | Technology & Electronics | 1.82× | ||
| 08 | Ryan Gosling | Movies & TV | 1.73× | ||
| 09 | Solar energy | Home & Garden | 1.69× | ||
| 10 | Midi Libre | News | 1.66× | ||
| 11 | Corse Matin | News | 1.66× | ||
| 12 | La Dépêche du Midi | News | 1.66× | ||
| 13 | La Banque postale | Business & Career | 1.60× | ||
| 14 | Apple TV | Movies & TV | 1.56× | ||
| 15 | Internet service provider | Technology & Electronics | 1.55× | ||
| 16 | Weather forecasting | Home & Garden | 1.54× | ||
| 17 | Breaking news | Movies & TV | 1.52× | ||
| 18 | Kitchenware | Home & Garden | 1.52× | ||
| 19 | Electric vehicle | Cars & Mobility | 1.51× | ||
| 20 | Racing games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.43× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.65× | |
| Family Orientation | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Hypertext. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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