A data profile of the people who buy, follow and care about Virtual reality in France — modelled from more than twelve digital signal sources. Virtual reality has an estimated audience of 3,071,196 people in France.
The average Virtual reality fan in France is 35.3 years old, more male, and lives primarily in Provence-Alpes-Côte d'Azur.
The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Canada, Wikipedia, Oscaro, with strongest over-indexing on Canada (1.59× the country average).
Demographically, the Virtual reality audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Virtual reality fan in France is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Virtual reality profile in France.
37.0% are female, 63.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 35.3 |
| Estimated audience size | 3,071,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Virtual reality audience comes from France.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.2% |
| Brazil | 5.7% |
Where the Virtual reality audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~900K | 4.08× | |
| 02 | Île-de-France | ~600K | 1.08× | |
| 03 | Corsica | ~20K | 1.04× | |
| 04 | Grand Est | ~200K | 0.93× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 0.91× | |
| 06 | Centre-Val de Loire | ~100K | 0.91× | |
| 07 | Normandy | ~100K | 0.89× | |
| 08 | Pays de la Loire | ~100K | 0.87× | |
| 09 | Brittany | ~100K | 0.87× | |
| 10 | Occitanie | ~200K | 0.85× | |
| 11 | Auvergne-Rhône-Alpes | ~300K | 0.84× | |
| 12 | Nouvelle-Aquitaine | ~200K | 0.84× | |
| 13 | Hauts-de-France | ~200K | 0.84× |
The strongest cross-interests of the Virtual reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto mechanic | Cars & Mobility | 2.50× | ||
| 02 | Humorism | Literature | 2.14× | ||
| 03 | Invention | Business & Career | 1.97× | ||
| 04 | Wikipedia | Internet & Social Media | 1.91× | ||
| 05 | FC Nantes | Sports | 1.84× | ||
| 06 | Oscaro | Cars & Mobility | 1.74× | ||
| 07 | Hardware store | Home & Garden | 1.74× | ||
| 08 | RC Lens | Sports | 1.74× | ||
| 09 | Voici | News | 1.70× | ||
| 10 | Carrefour Express | Shopping | 1.68× | ||
| 11 | Paris Match | News | 1.64× | ||
| 12 | Star Academy | Movies & TV | 1.62× | ||
| 13 | Google Maps | Internet & Social Media | 1.60× | ||
| 14 | Eurosport | Sports | 1.60× | ||
| 15 | Canada | Travel & Leisure | 1.59× | ||
| 16 | Divertissement | Politics & Society | 1.59× | ||
| 17 | Foot Mercato | Sports | 1.58× | ||
| 18 | Charlotte Cardin | Music & Radio | 1.57× | ||
| 19 | France 2 | Movies & TV | 1.54× | ||
| 20 | AlloCiné | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.61× | |
| Design Affinity | PREMIUM | 0.64× | |
| Travelling | THRILL | 0.69× |
Virtual reality has an estimated audience of 3,071,196 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
37.0% of Virtual reality fans are female, 63.0% are male, with an average age of 35.3 years.
Virtual reality fans show strongest brand affinity for Canada (1.59×), Wikipedia (1.91×), and Oscaro (1.74×) over the country average.
Virtual reality fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~900K), Île-de-France (reach ~600K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Virtual reality itself, the audience over-indexes on Wikipedia (1.91×), Oscaro (1.74×), Google Maps (1.6×), and Star Academy (1.62×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Virtual reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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