A data profile of the people who buy, follow and care about Virtual reality in United Kingdom — modelled from more than twelve digital signal sources. Virtual reality has an estimated audience of 3,381,291 people in United Kingdom.
The average Virtual reality fan in United Kingdom is 37.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Computer network, Halford, Daily Express, with strongest over-indexing on Computer network (3.03× the country average).
Demographically, the Virtual reality audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Virtual reality fan in United Kingdom is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Computer network.
The key figures that characterise the Virtual reality profile in United Kingdom.
37.3% are female, 62.7% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 37.7 |
| Estimated audience size | 3,381,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Virtual reality audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.2% |
| Brazil | 5.7% |
Where the Virtual reality audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~500K | 1.22× | |
| 02 | North West | ~400K | 1.20× | |
| 03 | England | ~2.5M | 1.13× | |
| 04 | Wales | ~200K | 1.13× | |
| 05 | East Midlands | ~300K | 1.07× | |
| 06 | South East | ~500K | 1.04× | |
| 07 | East of England | ~300K | 1.04× | |
| 08 | South West | ~300K | 1.02× | |
| 09 | Scotland | ~300K | 0.92× | |
| 10 | Northern Ireland | ~90K | 0.88× | |
| 11 | West Midlands | ~100K | 0.87× | |
| 12 | North East | ~100K | 0.85× | |
| 13 | Yorkshire and the Humber | ~200K | 0.75× |
The strongest cross-interests of the Virtual reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coleen Nolan | Movies & TV | 5.97× | ||
| 02 | Computer network | Technology & Electronics | 3.03× | ||
| 03 | Dune | Movies & TV | 2.14× | ||
| 04 | Mobile game | Games | 2.11× | ||
| 05 | CeX (company) | Technology & Electronics | 2.08× | ||
| 06 | Information technology | Business & Career | 2.01× | ||
| 07 | Internet & Social Media | 1.89× | |||
| 08 | Genetics | Kids & Family | 1.88× | ||
| 09 | Google Drive | Technology & Electronics | 1.84× | ||
| 10 | Greggs | Food & Beverages | 1.70× | ||
| 11 | Google Docs | Internet & Social Media | 1.70× | ||
| 12 | Autotrader | Cars & Mobility | 1.67× | ||
| 13 | Social networking service | Technology & Electronics | 1.66× | ||
| 14 | Daily Express | News | 1.62× | ||
| 15 | BBC iPlayer | Movies & TV | 1.62× | ||
| 16 | Humour | Literature | 1.56× | ||
| 17 | Education | Business & Career | 1.55× | ||
| 18 | Virgin Media | Technology & Electronics | 1.55× | ||
| 19 | Halford | Music & Radio | 1.52× | ||
| 20 | Philosophy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.96× | |
| Family Orientation | CONSERVATISM | 1.62× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Virtual reality has an estimated audience of 3,381,291 people in United Kingdom, concentrated in England and Greater London.
37.3% of Virtual reality fans are female, 62.7% are male, with an average age of 37.7 years.
Virtual reality fans show strongest brand affinity for Computer network (3.03×), Halford (1.52×), and Daily Express (1.62×) over the country average.
Virtual reality fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Virtual reality itself, the audience over-indexes on Halford (1.52×), Daily Express (1.62×), Education (1.55×), and Mobile game (2.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Virtual reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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