A data profile of the people who buy, follow and care about CeX (company) in United Kingdom — modelled from more than twelve digital signal sources. CeX (company) has an estimated audience of 6,958,661 people in United Kingdom.
The average CeX (company) fan in United Kingdom is 32.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Google Maps, Daily Star (United Kingdom), Cash Converters, with strongest over-indexing on Google Maps (7.48× the country average).
Demographically, the CeX (company) audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical CeX (company) fan in United Kingdom is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the CeX (company) profile in United Kingdom.
38.8% are female, 61.2% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 32.5 |
| Estimated audience size | 6,958,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 14% |
of the worldwide CeX (company) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 52.2% |
| Spain | 14.5% |
| Ireland | 6.6% |
Where the CeX (company) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.63× | |
| 02 | Yorkshire and the Humber | ~800K | 1.43× | |
| 03 | North East | ~400K | 1.35× | |
| 04 | Northern Ireland | ~300K | 1.24× | |
| 05 | Wales | ~400K | 1.02× | |
| 06 | Scotland | ~600K | 0.96× | |
| 07 | East Midlands | ~400K | 0.88× | |
| 08 | South East | ~800K | 0.81× | |
| 09 | England | ~5M | 0.77× | |
| 10 | South West | ~400K | 0.77× | |
| 11 | East of England | ~500K | 0.72× | |
| 12 | North West | ~300K | 0.41× |
The strongest cross-interests of the CeX (company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cash Generator | Business & Career | 15.61× | ||
| 02 | Cash Converters | Business & Career | 12.51× | ||
| 03 | Daily Star (United Kingdom) | News | 8.86× | ||
| 04 | Dele Alli | Sports | 8.75× | ||
| 05 | Google Maps | Internet & Social Media | 7.48× | ||
| 06 | Action role-playing game | Games | 5.04× | ||
| 07 | Savers | Shopping | 4.76× | ||
| 08 | Rick and Morty | Movies & TV | 4.57× | ||
| 09 | Greggs | Food & Beverages | 4.30× | ||
| 10 | Candy Crush Saga | Games | 4.01× | ||
| 11 | Pokémon | Games | 3.76× | ||
| 12 | Wikipedia | Internet & Social Media | 2.89× | ||
| 13 | Sports Direct | Fashion & Accessoires | 2.63× | ||
| 14 | Argos (retailer) | Shopping | 2.33× | ||
| 15 | Mobile game | Games | 2.25× | ||
| 16 | Cineworld | Movies & TV | 2.17× | ||
| 17 | Batman | Movies & TV | 2.12× | ||
| 18 | Home Bargains | Shopping | 1.80× | ||
| 19 | Superman | Movies & TV | 1.75× | ||
| 20 | Video games | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.83× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.45× | |
| Sustainability | BALANCE | 0.51× | |
| Luxury Orientation | PREMIUM | 0.58× |
CeX (company)'s target market in United Kingdom covers an estimated 6,958,661 people, concentrated in England and Yorkshire and the Humber.
38.8% of the CeX (company) audience are female, 61.2% are male, with an average age of 32.5 years.
CeX (company) fans show strongest brand affinity for Google Maps (7.48×), Daily Star (United Kingdom) (8.86×), and Cash Converters (12.51×) over the country average.
CeX (company) fans in United Kingdom are most concentrated in England (reach ~5M), Yorkshire and the Humber (reach ~800K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond CeX (company) itself, the audience over-indexes on Daily Star (United Kingdom) (8.86×), Cash Converters (12.51×), Greggs (4.3×), and Cash Generator (15.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for CeX (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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