A data profile of the people who buy, follow and care about Savers in United Kingdom — modelled from more than twelve digital signal sources. Savers has an estimated audience of 3,409,200 people in United Kingdom.
The average Savers fan in United Kingdom is 48.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include CeX (company), OPPO, Home Bargains, with strongest over-indexing on CeX (company) (4.76× the country average).
Demographically, the Savers audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Savers fan in United Kingdom is more female, around 48.6 years old, with strong Price Sensitivity tendencies and a notable affinity for CeX (company).
The key figures that characterise the Savers profile in United Kingdom.
60.6% are female, 39.4% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 48.6 |
| Estimated audience size | 3,409,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Savers audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 24.0% |
| Australia | 11.9% |
Where the Savers audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.82× | |
| 02 | North East | ~200K | 1.46× | |
| 03 | East of England | ~400K | 1.24× | |
| 04 | Wales | ~200K | 1.22× | |
| 05 | Yorkshire and the Humber | ~300K | 1.04× | |
| 06 | Scotland | ~300K | 1.02× | |
| 07 | Northern Ireland | ~90K | 0.91× | |
| 08 | England | ~2.5M | 0.85× | |
| 09 | East Midlands | ~200K | 0.85× | |
| 10 | South East | ~300K | 0.73× | |
| 11 | South West | ~200K | 0.58× | |
| 12 | North West | ~100K | 0.29× |
The strongest cross-interests of the Savers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bluemercury | Shopping | 32.84× | ||
| 02 | Roger Milla | Sports | 21.65× | ||
| 03 | OPPO | Technology & Electronics | 19.19× | ||
| 04 | Gervinho | Sports | 13.21× | ||
| 05 | Brit Awards | Music & Radio | 5.82× | ||
| 06 | Cambridgeshire | Travel & Leisure | 4.92× | ||
| 07 | CeX (company) | Technology & Electronics | 4.76× | ||
| 08 | Megan Fox | Movies & TV | 3.40× | ||
| 09 | Deliveroo | Food & Beverages | 3.21× | ||
| 10 | Smart device | Technology & Electronics | 3.09× | ||
| 11 | Poundland | Shopping | 2.74× | ||
| 12 | Home Bargains | Shopping | 2.49× | ||
| 13 | Mecca Bingo | Games | 1.94× | ||
| 14 | Sales promotion | Shopping | 1.69× | ||
| 15 | Morrisons | Food & Beverages | 1.68× | ||
| 16 | Costco | Shopping | 1.67× | ||
| 17 | Lidl | Shopping | 1.58× | ||
| 18 | Argos (retailer) | Shopping | 1.57× | ||
| 19 | Greggs | Food & Beverages | 1.57× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.94× | |
| Spirituality | BALANCE | 0.98× | |
| Sports Activity | POWER | 0.99× |
Savers has an estimated audience of 3,409,200 people in United Kingdom, concentrated in England and East of England.
60.6% of Savers fans are female, 39.4% are male, with an average age of 48.6 years.
Savers fans show strongest brand affinity for CeX (company) (4.76×), OPPO (19.19×), and Home Bargains (2.49×) over the country average.
Savers fans in United Kingdom are most concentrated in England (reach ~2.5M), East of England (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Savers itself, the audience over-indexes on OPPO (19.19×), Home Bargains (2.49×), Deliveroo (3.21×), and Cambridgeshire (4.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Savers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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