A data profile of the people who buy, follow and care about Deliveroo in United Kingdom — modelled from more than twelve digital signal sources. Deliveroo has an estimated audience of 6,010,158 people in United Kingdom.
The average Deliveroo fan in United Kingdom is 32.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Online food ordering, Home Delivery, Google Maps, with strongest over-indexing on Online food ordering (8.7× the country average).
Demographically, the Deliveroo audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Deliveroo fan in United Kingdom is balanced, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Deliveroo profile in United Kingdom.
49.8% are female, 50.2% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 32.9 |
| Estimated audience size | 6,010,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 7% |
Where the Deliveroo audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~1M | 1.49× | |
| 02 | England | ~4.5M | 1.34× | |
| 03 | Greater London | ~1M | 1.33× | |
| 04 | East of England | ~700K | 1.27× | |
| 05 | South West | ~600K | 1.18× | |
| 06 | North West | ~700K | 1.07× | |
| 07 | Scotland | ~500K | 1.01× | |
| 08 | Wales | ~300K | 0.98× | |
| 09 | East Midlands | ~400K | 0.96× | |
| 10 | Northern Ireland | ~100K | 0.67× | |
| 11 | West Midlands | ~200K | 0.66× | |
| 12 | Yorkshire and the Humber | ~300K | 0.57× | |
| 13 | North East | ~100K | 0.48× |
The strongest cross-interests of the Deliveroo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Delivery | Food & Beverages | 9.85× | ||
| 02 | Online food ordering | Food & Beverages | 8.70× | ||
| 03 | Google Maps | Internet & Social Media | 3.78× | ||
| 04 | Pizza Hut | Food & Beverages | 3.21× | ||
| 05 | Pret a Manger | Food & Beverages | 2.98× | ||
| 06 | Pizza delivery | Food & Beverages | 2.98× | ||
| 07 | Take-out | Food & Beverages | 2.72× | ||
| 08 | Just Eat | Food & Beverages | 2.58× | ||
| 09 | Subway | Food & Beverages | 2.31× | ||
| 10 | Autotrader | Cars & Mobility | 2.30× | ||
| 11 | Burger King | Food & Beverages | 2.10× | ||
| 12 | KFC | Food & Beverages | 2.07× | ||
| 13 | Greggs | Food & Beverages | 1.81× | ||
| 14 | Costa Coffee | Food & Beverages | 1.80× | ||
| 15 | William Hill (bookmaker) | Games | 1.77× | ||
| 16 | McDonald's | Food & Beverages | 1.67× | ||
| 17 | Scottish Widows | Business & Career | 1.61× | ||
| 18 | Paddy Power | Games | 1.57× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.54× | ||
| 20 | Toolstation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.98× | |
| Urban Lifestyle | OPEN | 1.82× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Pet Ownership | JOY | 0.97× | |
| DIY Mentality | THRILL | 0.97× |
Deliveroo's target market in United Kingdom covers an estimated 6,010,158 people, concentrated in England and South East.
49.8% of the Deliveroo audience are female, 50.2% are male, with an average age of 32.9 years.
Deliveroo fans show strongest brand affinity for Online food ordering (8.7×), Home Delivery (9.85×), and Google Maps (3.78×) over the country average.
Deliveroo fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Greater London (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Deliveroo itself, the audience over-indexes on Home Delivery (9.85×), Google Maps (3.78×), Take-out (2.72×), and Just Eat (2.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Deliveroo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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