Information technology Audience in United Kingdom
Information technology has an estimated audience of 9,698,357 people in United Kingdom. 51.6% are female, 48.4% are male, average age 41.5. Top regions: England, South East, Yorkshire and the Humber.
The average Information technology fan in United Kingdom is 41.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Information technology fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 41.5 |
| Estimated audience size | 9,698,357 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,273,767 | 1.2× |
| South East | 1,353,480 | 1.04× |
| Yorkshire and the Humber | 1,079,805 | 1.39× |
| East of England | 860,804 | 0.97× |
| Scotland | 673,627 | 0.77× |
| West Midlands | 666,609 | 1.6× |
| South West | 588,069 | 0.74× |
| Wales | 507,026 | 0.92× |
| East Midlands | 485,798 | 0.71× |
| North West | 458,947 | 0.44× |
| North East | 418,045 | 1.11× |
| Northern Ireland | 333,198 | 1.12× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 5.2% |
| China | 4.6% |
See Information technology audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.