A data profile of the people who buy, follow and care about Invention in France — modelled from more than twelve digital signal sources. Invention has an estimated audience of 4,469,063 people in France.
The average Invention fan in France is 41.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Broadcasting of sports events, Kitchen garden, with strongest over-indexing on Love & Sex (162.99× the country average).
Demographically, the Invention audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Invention fan in France is more male, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Invention profile in France.
41.4% are female, 58.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 41.7 |
| Estimated audience size | 4,469,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Invention audience comes from France.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
Where the Invention audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~600K | 1.13× | |
| 02 | Hauts-de-France | ~400K | 1.10× | |
| 03 | Nouvelle-Aquitaine | ~400K | 1.07× | |
| 04 | Grand Est | ~400K | 1.06× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 1.04× | |
| 06 | Île-de-France | ~800K | 1.03× | |
| 07 | Pays de la Loire | ~300K | 1.03× | |
| 08 | Occitanie | ~400K | 1.02× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 1.00× | |
| 10 | Normandy | ~200K | 0.98× | |
| 11 | Brittany | ~200K | 0.96× | |
| 12 | Centre-Val de Loire | ~200K | 0.95× | |
| 13 | Corsica | ~20K | 0.95× |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 162.99× | ||
| 02 | Selfridges | Shopping | 160.33× | ||
| 03 | Broadcasting of sports events | Movies & TV | 30.71× | ||
| 04 | Christmas Gift | Kids & Family | 29.57× | ||
| 05 | Christmas tree | Kids & Family | 22.96× | ||
| 06 | Kitchen garden | Home & Garden | 21.48× | ||
| 07 | Dentistry | Business & Career | 20.20× | ||
| 08 | Myspace | Internet & Social Media | 20.00× | ||
| 09 | Winx Club | Movies & TV | 20.00× | ||
| 10 | ICarly | Movies & TV | 20.00× | ||
| 11 | Zoom lens | Technology & Electronics | 19.71× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 12.22× | ||
| 13 | New Testament | Politics & Society | 12.06× | ||
| 14 | Girl power | Politics & Society | 11.76× | ||
| 15 | Hormone | Health | 10.10× | ||
| 16 | Breast Cancer awareness | Health | 10.08× | ||
| 17 | Improvisation | Music & Radio | 8.58× | ||
| 18 | Esso | Cars & Mobility | 6.10× | ||
| 19 | Real property | Home & Garden | 2.45× | ||
| 20 | Internet & Social Media | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.82× | |
| Patriotism | CONSERVATISM | 1.77× | |
| Quality Awareness | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.74× |
Invention has an estimated audience of 4,469,063 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
41.4% of Invention fans are female, 58.6% are male, with an average age of 41.7 years.
Invention fans show strongest brand affinity for Love & Sex (162.99×), Broadcasting of sports events (30.71×), and Kitchen garden (21.48×) over the country average.
Invention fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Invention itself, the audience over-indexes on Broadcasting of sports events (30.71×), Kitchen garden (21.48×), Christmas Gift (29.57×), and Dentistry (20.2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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