A data profile of the people who buy, follow and care about Invention in India — modelled from more than twelve digital signal sources. Invention has an estimated audience of 4,198,071 people in India.
Invention has an estimated audience of 4,198,071 people in India. 22.6% are female, 77.4% are male, average age 31.7. Top brand affinities: Scarlett Johansson, Christopher Nolan, Megan Fox, Chris Evans (actor), Dakota Johnson.
Top brand affinities include Scarlett Johansson, Christopher Nolan, Megan Fox, with strongest over-indexing on Scarlett Johansson (7× the country average).
Demographically, the Invention audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Invention fan in India is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Scarlett Johansson.
The key figures that characterise the Invention profile in India.
22.6% are female, 77.4% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 31.7 |
| Estimated audience size | 4,198,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Invention audience comes from India.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scarlett Johansson | Movies & TV | 7.00× | ||
| 02 | Christopher Nolan | Movies & TV | 7.00× | ||
| 03 | Megan Fox | Movies & TV | 7.00× | ||
| 04 | Chris Evans (actor) | Movies & TV | 7.00× | ||
| 05 | Christian Bale | Movies & TV | 7.00× | ||
| 06 | Margot Robbie | Movies & TV | 7.00× | ||
| 07 | Robert Pattinson | Movies & TV | 7.00× | ||
| 08 | Elizabeth Olsen | Movies & TV | 7.00× | ||
| 09 | Pedro Pascal | Movies & TV | 7.00× | ||
| 10 | Emma Stone | Movies & TV | 7.00× | ||
| 11 | Natalie Portman | Movies & TV | 7.00× | ||
| 12 | Jim Carrey | Movies & TV | 7.00× | ||
| 13 | Nicole Kidman | Movies & TV | 7.00× | ||
| 14 | Matthew McConaughey | Movies & TV | 7.00× | ||
| 15 | Gal Gadot | Fashion & Accessoires | 7.00× | ||
| 16 | Matt Damon | Movies & TV | 7.00× | ||
| 17 | Jason Momoa | Movies & TV | 7.00× | ||
| 18 | Dakota Johnson | Movies & TV | 6.80× | ||
| 19 | Charles Leclerc | Sports | 6.42× | ||
| 20 | Videography | Internet & Social Media | 2.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.30× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Social Media Usage | JOY | 0.67× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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