A data profile of the people who buy, follow and care about Invention in Portugal — modelled from more than twelve digital signal sources. Invention has an estimated audience of 1,967,062 people in Portugal.
Invention has an estimated audience of 1,967,062 people in Portugal. 50.5% are female, 49.5% are male, average age 44.5. Top brand affinities: OLX, Betclic, Solar energy, Norauto, Used Cars.
Top brand affinities include OLX, Betclic, Solar energy, with strongest over-indexing on OLX (1.99× the country average).
Demographically, the Invention audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Invention fan in Portugal is balanced, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for OLX.
The key figures that characterise the Invention profile in Portugal.
50.5% are female, 49.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 44.5 |
| Estimated audience size | 1,967,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Invention audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OLX | Shopping | 1.99× | ||
| 02 | Solar energy | Home & Garden | 1.99× | ||
| 03 | Norauto | Cars & Mobility | 1.99× | ||
| 04 | CAC 40 | Business & Career | 1.99× | ||
| 05 | Air pollution | Health | 1.99× | ||
| 06 | Car dealership | Cars & Mobility | 1.99× | ||
| 07 | Fiat | Cars & Mobility | 1.99× | ||
| 08 | City car | Cars & Mobility | 1.99× | ||
| 09 | Carcare | Cars & Mobility | 1.99× | ||
| 10 | Compact car | Cars & Mobility | 1.99× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 1.96× | ||
| 12 | Used Cars | Cars & Mobility | 1.76× | ||
| 13 | Betclic | Games | 1.69× | ||
| 14 | Donation | Business & Career | 1.61× | ||
| 15 | S.C. Braga | Sports | 1.61× | ||
| 16 | Electric vehicle | Cars & Mobility | 1.60× | ||
| 17 | Germany | Travel & Leisure | 1.58× | ||
| 18 | Luxury yacht | Travel & Leisure | 1.54× | ||
| 19 | TAP Portugal | Travel & Leisure | 1.50× | ||
| 20 | MSN | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.23× | |
| Career Orientation | POWER | 1.23× | |
| Luxury Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Creativity | OPEN | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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