A data profile of the people who buy, follow and care about Solar energy in Portugal — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 1,453,809 people in Portugal.
The average Solar energy fan in Portugal is 45.2 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Gmail, Google Maps, Global Positioning System, with strongest over-indexing on Gmail (1.7× the country average).
Demographically, the Solar energy audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Solar energy fan in Portugal is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Gmail.
The key figures that characterise the Solar energy profile in Portugal.
38.3% are female, 61.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 45.2 |
| Estimated audience size | 1,453,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Solar energy audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viana do Castelo District | ~40K | 1.18× | |
| 02 | Bragança District | ~20K | 1.09× | |
| 03 | Portalegre District | ~20K | 1.08× | |
| 04 | Guarda District | ~20K | 1.06× | |
| 05 | Beja District | ~20K | 1.05× | |
| 06 | Vila Real District | ~30K | 1.03× | |
| 07 | Évora District | ~30K | 1.02× | |
| 08 | Castelo Branco District | ~30K | 1.01× | |
| 09 | Azores | ~40K | 0.99× | |
| 10 | Viseu District | ~50K | 0.97× | |
| 11 | Madeira | ~40K | 0.97× | |
| 12 | Coimbra District | ~70K | 0.95× | |
| 13 | Lisbon District | ~400K | 0.94× | |
| 14 | Leiria District | ~80K | 0.94× | |
| 15 | Aveiro District | ~100K | 0.93× | |
| 16 | Faro District | ~90K | 0.93× | |
| 17 | Braga District | ~100K | 0.91× | |
| 18 | Setúbal District | ~100K | 0.90× | |
| 19 | Porto District | ~300K | 0.80× | |
| 20 | Santarém District | ~60K | 0.80× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traffic | Cars & Mobility | 2.42× | ||
| 02 | Tractor | Cars & Mobility | 2.40× | ||
| 03 | SEAT | Cars & Mobility | 2.35× | ||
| 04 | Air pollution | Health | 2.20× | ||
| 05 | Land use | Home & Garden | 2.18× | ||
| 06 | Global Positioning System | Technology & Electronics | 2.16× | ||
| 07 | Norauto | Cars & Mobility | 2.16× | ||
| 08 | Bus | Cars & Mobility | 2.15× | ||
| 09 | Munich | Travel & Leisure | 2.15× | ||
| 10 | Road | Travel & Leisure | 2.11× | ||
| 11 | Automotive design | Business & Career | 2.09× | ||
| 12 | Used Cars | Cars & Mobility | 2.07× | ||
| 13 | Invention | Business & Career | 1.99× | ||
| 14 | Sustainable energy | Home & Garden | 1.95× | ||
| 15 | Hybrids | Cars & Mobility | 1.92× | ||
| 16 | Trucks | Cars & Mobility | 1.83× | ||
| 17 | Gmail | Internet & Social Media | 1.70× | ||
| 18 | SUVs | Cars & Mobility | 1.63× | ||
| 19 | Used car | Cars & Mobility | 1.63× | ||
| 20 | Google Maps | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.75× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Sustainability | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Community Orientation | OPEN | 0.64× | |
| Indulgence | JOY | 0.64× |
Solar energy has an estimated audience of 1,453,809 people in Portugal, concentrated in Lisbon District and Porto District.
38.3% of Solar energy fans are female, 61.7% are male, with an average age of 45.2 years.
Solar energy fans show strongest brand affinity for Gmail (1.7×), Google Maps (1.55×), and Global Positioning System (2.16×) over the country average.
Solar energy fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Google Maps (1.55×), Global Positioning System (2.16×), Bus (2.15×), and Invention (1.99×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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