A data profile of the people who buy, follow and care about Bus in Portugal — modelled from more than twelve digital signal sources. Bus has an estimated audience of 1,736,619 people in Portugal.
Bus has an estimated audience of 1,736,619 people in Portugal. 34.2% are female, 65.8% are male, average age 47.2. Top brand affinities: OLX, SUVs, Used car, Innovation, Solar energy.
Top brand affinities include OLX, SUVs, Used car, with strongest over-indexing on OLX (1.68× the country average).
Demographically, the Bus audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.
The typical Bus fan in Portugal is more male, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for OLX.
The key figures that characterise the Bus profile in Portugal.
34.2% are female, 65.8% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 47.2 |
| Estimated audience size | 1,736,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Bus audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norauto | Cars & Mobility | 2.18× | ||
| 02 | Used car | Cars & Mobility | 2.15× | ||
| 03 | Solar energy | Home & Garden | 2.15× | ||
| 04 | Citroën | Cars & Mobility | 2.15× | ||
| 05 | Škoda Auto | Cars & Mobility | 2.15× | ||
| 06 | Hyundai | Cars & Mobility | 2.15× | ||
| 07 | Toyota | Cars & Mobility | 2.13× | ||
| 08 | Peugeot | Cars & Mobility | 2.10× | ||
| 09 | CAC 40 | Business & Career | 2.10× | ||
| 10 | Honda | Cars & Mobility | 2.04× | ||
| 11 | Tesla Motors | Cars & Mobility | 2.03× | ||
| 12 | Renault | Cars & Mobility | 2.00× | ||
| 13 | SUVs | Cars & Mobility | 1.91× | ||
| 14 | Electric vehicle | Cars & Mobility | 1.89× | ||
| 15 | Volkswagen | Cars & Mobility | 1.85× | ||
| 16 | Innovation | Business & Career | 1.79× | ||
| 17 | Credit (finance) | Business & Career | 1.75× | ||
| 18 | Formula One | Sports | 1.71× | ||
| 19 | OLX | Shopping | 1.68× | ||
| 20 | Credit cards | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Risk Appetite | THRILL | 1.23× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.47× | |
| Family Orientation | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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