A data profile of the people who buy, follow and care about Innovation in Portugal — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 2,104,056 people in Portugal.
The average Innovation fan in Portugal is 46.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Gmail, Database, Google Maps, with strongest over-indexing on Gmail (1.6× the country average).
Demographically, the Innovation audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Innovation fan in Portugal is balanced, around 46.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gmail.
The key figures that characterise the Innovation profile in Portugal.
53.3% are female, 46.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.0 |
| Estimated audience size | 2,104,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Innovation audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.61× | |
| 02 | Porto District | ~600K | 1.32× | |
| 03 | Santarém District | ~100K | 1.32× | |
| 04 | Braga District | ~200K | 1.12× | |
| 05 | Aveiro District | ~200K | 1.12× | |
| 06 | Faro District | ~200K | 1.12× | |
| 07 | Coimbra District | ~100K | 1.05× | |
| 08 | Setúbal District | ~200K | 1.01× | |
| 09 | Bragança District | ~20K | 1.01× | |
| 10 | Portalegre District | ~20K | 1.00× | |
| 11 | Leiria District | ~100K | 0.99× | |
| 12 | Beja District | ~30K | 0.99× | |
| 13 | Guarda District | ~30K | 0.99× | |
| 14 | Vila Real District | ~40K | 0.97× | |
| 15 | Évora District | ~40K | 0.97× | |
| 16 | Viseu District | ~70K | 0.96× | |
| 17 | Azores | ~60K | 0.96× | |
| 18 | Castelo Branco District | ~40K | 0.96× | |
| 19 | Viana do Castelo District | ~50K | 0.95× | |
| 20 | Madeira | ~60K | 0.94× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative entrepreneurship | Business & Career | 4.05× | ||
| 02 | Strategic planning | Business & Career | 3.58× | ||
| 03 | Financial technology | Business & Career | 3.53× | ||
| 04 | Business model | Business & Career | 3.32× | ||
| 05 | Database | Technology & Electronics | 3.13× | ||
| 06 | High tech | Technology & Electronics | 2.51× | ||
| 07 | Chat GPT | Technology & Electronics | 2.41× | ||
| 08 | Content marketing | Business & Career | 2.39× | ||
| 09 | Efficient energy use | Technology & Electronics | 2.30× | ||
| 10 | Gemini | Technology & Electronics | 2.26× | ||
| 11 | Artificial intelligence | Technology & Electronics | 2.26× | ||
| 12 | Internet & Social Media | 2.19× | |||
| 13 | Small and medium enterprises | Business & Career | 2.17× | ||
| 14 | Affiliate marketing | Business & Career | 2.13× | ||
| 15 | Office 365 | Technology & Electronics | 2.07× | ||
| 16 | Gmail | Internet & Social Media | 1.60× | ||
| 17 | Mobile device | Technology & Electronics | 1.59× | ||
| 18 | Google Maps | Internet & Social Media | 1.56× | ||
| 19 | Electronics | Technology & Electronics | 1.56× | ||
| 20 | Money | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.90× | |
| Career Orientation | POWER | 1.63× | |
| Need for Security | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.94× | |
| Pet Ownership | JOY | 0.98× | |
| Mindfulness | BALANCE | 1.08× |
Innovation has an estimated audience of 2,104,056 people in Portugal, concentrated in Lisbon District and Porto District.
53.3% of Innovation fans are female, 46.7% are male, with an average age of 46.0 years.
Innovation fans show strongest brand affinity for Gmail (1.6×), Database (3.13×), and Google Maps (1.56×) over the country average.
Innovation fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Database (3.13×), Google Maps (1.56×), LinkedIn (2.19×), and Office 365 (2.07×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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