A data profile of the people who buy, follow and care about Small and medium enterprises in Portugal — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 1,728,659 people in Portugal.
The average Small and medium enterprises fan in Portugal is 45.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, OLX, Do it yourself (DIY), with strongest over-indexing on WhatsApp (1.85× the country average).
Demographically, the Small and medium enterprises audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Small and medium enterprises fan in Portugal is balanced, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Small and medium enterprises profile in Portugal.
49.5% are female, 50.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 45.6 |
| Estimated audience size | 1,728,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Small and medium enterprises audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
Where the Small and medium enterprises audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.27× | |
| 02 | Viana do Castelo District | ~50K | 1.07× | |
| 03 | Madeira | ~50K | 1.03× | |
| 04 | Coimbra District | ~90K | 1.00× | |
| 05 | Leiria District | ~90K | 0.98× | |
| 06 | Aveiro District | ~100K | 0.97× | |
| 07 | Braga District | ~200K | 0.95× | |
| 08 | Faro District | ~100K | 0.95× | |
| 09 | Setúbal District | ~200K | 0.94× | |
| 10 | Porto District | ~300K | 0.91× | |
| 11 | Santarém District | ~70K | 0.91× | |
| 12 | Lisbon District | ~500K | 0.85× |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business school | Business & Career | 3.13× | ||
| 02 | Wearable technology | Technology & Electronics | 3.05× | ||
| 03 | Local news | News | 2.28× | ||
| 04 | Innovation | Business & Career | 2.17× | ||
| 05 | Smart device | Technology & Electronics | 2.11× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 2.09× | ||
| 07 | Sustainable energy | Home & Garden | 2.07× | ||
| 08 | Efficient energy use | Technology & Electronics | 2.03× | ||
| 09 | Norauto | Cars & Mobility | 1.95× | ||
| 10 | Internet & Social Media | 1.85× | |||
| 11 | Tesla Motors | Cars & Mobility | 1.83× | ||
| 12 | Donation | Business & Career | 1.78× | ||
| 13 | EDreams | Travel & Leisure | 1.76× | ||
| 14 | OLX | Shopping | 1.70× | ||
| 15 | Luxury yacht | Travel & Leisure | 1.69× | ||
| 16 | Real property | Home & Garden | 1.67× | ||
| 17 | Portugal national football team | Sports | 1.54× | ||
| 18 | First-person shooter games | Games | 1.53× | ||
| 19 | Romance novels | Literature | 1.51× | ||
| 20 | Grocery store | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.80× | |
| Early Adopter Mentality | POWER | 1.63× | |
| DIY Mentality | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.76× | |
| Need for Security | CONSERVATISM | 0.76× |
Small and medium enterprises has an estimated audience of 1,728,659 people in Portugal, concentrated in Lisbon District and Porto District.
49.5% of Small and medium enterprises fans are female, 50.5% are male, with an average age of 45.6 years.
Small and medium enterprises fans show strongest brand affinity for WhatsApp (1.85×), OLX (1.7×), and Do it yourself (DIY) (2.09×) over the country average.
Small and medium enterprises fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Small and medium enterprises itself, the audience over-indexes on OLX (1.7×), Do it yourself (DIY) (2.09×), Innovation (2.17×), and Real property (1.67×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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