Small and medium enterprises Audience in Brazil
Small and medium enterprises has an estimated audience of 12,983,757 people in Brazil. 56.2% are female, 43.8% are male, average age 43.6. Top brand affinities: Nature, Family, WhatsApp, Social media, Kitchen.
Top brand affinities include Nature, Family, WhatsApp, with strongest over-indexing on Nature (1.77× the country average). Demographically, the Small and medium enterprises audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Small and medium enterprises fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.6 |
| Estimated audience size | 12,983,757 |
Audience persona
The typical Small and medium enterprises fan in Brazil is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.77× | Home & Garden |
| Family | 1.61× | Kids & Family |
| 1.56× | Internet & Social Media | |
| Social media | 1.61× | Business & Career |
| Kitchen | 1.54× | Home & Garden |
| Localiza | 2.17× | Cars & Mobility |
| Hairstyle | 2.21× | Beauty & Wellness |
| Happiness | 1.67× | Health |
| Facial | 2.77× | Beauty & Wellness |
| 1.7× | Technology & Electronics | |
| Apartment | 1.72× | Business & Career |
| Spas | 1.68× | Beauty & Wellness |
| Mixed martial arts | 2.75× | Sports |
| Sport Club do Recife | 1.75× | Sports |
| Dogs | 1.55× | Pets & Animals |
| Forró | 1.87× | Music & Radio |
| University | 1.57× | Business & Career |
| Electrolux | 1.86× | Home & Garden |
| Telegram | 1.87× | Internet & Social Media |
| Real property | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.58 |
| Design Affinity | PREMIUM | 1.47 |
| Risk Appetite | THRILL | 1.43 |
| Luxury Orientation | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.31 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
See Small and medium enterprises audiences in other countries
- Small and medium enterprises — Germany
- Small and medium enterprises — United States
- Small and medium enterprises — United Kingdom
- Small and medium enterprises — France
- Small and medium enterprises — Italy
- Small and medium enterprises — Spain
- Small and medium enterprises — Japan
- Small and medium enterprises — South Korea
- Small and medium enterprises — India
- Small and medium enterprises — Canada
- Small and medium enterprises — Mexico
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.