A data profile of the people who buy, follow and care about Small and medium enterprises in Brazil — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 12,983,757 people in Brazil.
Small and medium enterprises has an estimated audience of 12,983,757 people in Brazil. 56.2% are female, 43.8% are male, average age 43.6. Top brand affinities: Real property, Instagram, Entrepreneurship, MSN, Localiza.
Top brand affinities include Real property, Instagram, Entrepreneurship, with strongest over-indexing on Real property (2.28× the country average).
Demographically, the Small and medium enterprises audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Small and medium enterprises fan in Brazil is more female, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Small and medium enterprises profile in Brazil.
56.2% are female, 43.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.6 |
| Estimated audience size | 12,983,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Small and medium enterprises audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.36× | ||
| 02 | Real property | Home & Garden | 2.28× | ||
| 03 | Stock market | Business & Career | 1.79× | ||
| 04 | Mobile banking | Business & Career | 1.75× | ||
| 05 | Retail banking | Business & Career | 1.74× | ||
| 06 | Facial | Beauty & Wellness | 1.71× | ||
| 07 | Innovation | Business & Career | 1.63× | ||
| 08 | Rede Record | Movies & TV | 1.62× | ||
| 09 | MSN | News | 1.61× | ||
| 10 | Mortgage loans | Business & Career | 1.60× | ||
| 11 | Used car | Cars & Mobility | 1.60× | ||
| 12 | Localiza | Cars & Mobility | 1.58× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.58× | ||
| 14 | Sweepstakes | Games | 1.57× | ||
| 15 | Entrepreneurship | Business & Career | 1.55× | ||
| 16 | Churrascaria | Food & Beverages | 1.54× | ||
| 17 | Petrobras | Cars & Mobility | 1.54× | ||
| 18 | mulheres | Movies & TV | 1.52× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Mobile payment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Community Orientation | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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