A data profile of the people who buy, follow and care about Gemini in Portugal — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 1,616,283 people in Portugal.
Gemini has an estimated audience of 1,616,283 people in Portugal. 38.6% are female, 61.4% are male, average age 39.2. Top brand affinities: WhatsApp, Do it yourself (DIY), Google, Innovation, Email.
Top brand affinities include WhatsApp, Do it yourself (DIY), Google, with strongest over-indexing on WhatsApp (1.78× the country average).
Demographically, the Gemini audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Gemini fan in Portugal is more male, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Gemini profile in Portugal.
38.6% are female, 61.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 39.2 |
| Estimated audience size | 1,616,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Gemini audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 11.3% |
| India | 8.3% |
| Brazil | 7.8% |
The strongest cross-interests of the Gemini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business school | Business & Career | 4.20× | ||
| 02 | Data science | Business & Career | 3.83× | ||
| 03 | Wearable technology | Technology & Electronics | 3.27× | ||
| 04 | Innovation | Business & Career | 2.26× | ||
| 05 | Local news | News | 2.14× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.99× | ||
| 07 | Smart device | Technology & Electronics | 1.90× | ||
| 08 | Romance novels | Literature | 1.80× | ||
| 09 | Internet & Social Media | 1.78× | |||
| 10 | Technology & Electronics | 1.78× | |||
| 11 | Nonprofit organization | Politics & Society | 1.76× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.71× | ||
| 13 | Online games | Games | 1.69× | ||
| 14 | Sustainable energy | Home & Garden | 1.64× | ||
| 15 | Internet & Social Media | 1.63× | |||
| 16 | EDreams | Travel & Leisure | 1.62× | ||
| 17 | Viral video | Internet & Social Media | 1.57× | ||
| 18 | Online newspaper | News | 1.56× | ||
| 19 | First-person shooter games | Games | 1.56× | ||
| 20 | Breaking news | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.87× | |
| Career Orientation | POWER | 1.84× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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