A data profile of the people who buy, follow and care about Online games in Portugal — modelled from more than twelve digital signal sources. Online games has an estimated audience of 1,529,131 people in Portugal.
The average Online games fan in Portugal is 42.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Betclic, Massively multiplayer online role-playing games, with strongest over-indexing on WhatsApp (1.55× the country average).
Demographically, the Online games audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Online games fan in Portugal is balanced, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Online games profile in Portugal.
45.2% are female, 54.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 42.8 |
| Estimated audience size | 1,529,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Online games audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.51× | |
| 02 | Faro District | ~100K | 1.32× | |
| 03 | Porto District | ~400K | 1.22× | |
| 04 | Setúbal District | ~200K | 1.22× | |
| 05 | Santarém District | ~90K | 1.22× | |
| 06 | Coimbra District | ~80K | 1.12× | |
| 07 | Viseu District | ~60K | 1.10× | |
| 08 | Madeira | ~50K | 1.10× | |
| 09 | Azores | ~50K | 1.10× | |
| 10 | Braga District | ~200K | 1.08× | |
| 11 | Castelo Branco District | ~30K | 1.06× | |
| 12 | Aveiro District | ~100K | 1.04× | |
| 13 | Leiria District | ~90K | 1.04× | |
| 14 | Beja District | ~20K | 0.93× | |
| 15 | Évora District | ~20K | 0.92× | |
| 16 | Vila Real District | ~30K | 0.91× | |
| 17 | Bragança District | ~20K | 0.91× | |
| 18 | Guarda District | ~20K | 0.90× | |
| 19 | Portalegre District | ~20K | 0.90× | |
| 20 | Viana do Castelo District | ~30K | 0.85× |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 4.12× | ||
| 02 | Massively multiplayer online role-playing games | Games | 3.88× | ||
| 03 | Browser games | Games | 3.87× | ||
| 04 | Massively multiplayer online games | Games | 3.59× | ||
| 05 | Simulation games | Games | 3.23× | ||
| 06 | Strategy games | Games | 3.08× | ||
| 07 | Puzzle video games | Games | 2.85× | ||
| 08 | Online poker | Games | 2.80× | ||
| 09 | Action games | Games | 2.74× | ||
| 10 | Anime movies | Movies & TV | 2.41× | ||
| 11 | Romance novels | Literature | 2.32× | ||
| 12 | First-person shooter games | Games | 2.29× | ||
| 13 | Free software | Technology & Electronics | 2.29× | ||
| 14 | Dance music | Music & Radio | 2.04× | ||
| 15 | Pet food | Pets & Animals | 2.04× | ||
| 16 | Betclic | Games | 1.96× | ||
| 17 | Country music | Music & Radio | 1.96× | ||
| 18 | Rhythm and blues music | Music & Radio | 1.82× | ||
| 19 | Electronic music | Music & Radio | 1.57× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.54× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.92× | |
| Individualism | JOY | 0.94× | |
| Luxury Orientation | PREMIUM | 0.95× |
Online games has an estimated audience of 1,529,131 people in Portugal, concentrated in Lisbon District and Porto District.
45.2% of Online games fans are female, 54.8% are male, with an average age of 42.8 years.
Online games fans show strongest brand affinity for WhatsApp (1.55×), Betclic (1.96×), and Massively multiplayer online role-playing games (3.88×) over the country average.
Online games fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Online games itself, the audience over-indexes on Betclic (1.96×), Massively multiplayer online role-playing games (3.88×), Massively multiplayer online games (3.59×), and Country music (1.96×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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