A data profile of the people who buy, follow and care about Anime movies in Portugal — modelled from more than twelve digital signal sources. Anime movies has an estimated audience of 1,461,013 people in Portugal.
The average Anime movies fan in Portugal is 39.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Mobile game, Manga, Comics, with strongest over-indexing on Mobile game (1.56× the country average).
Demographically, the Anime movies audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Anime movies fan in Portugal is balanced, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Mobile game.
The key figures that characterise the Anime movies profile in Portugal.
50.5% are female, 49.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.1 |
| Estimated audience size | 1,461,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Anime movies audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
Where the Anime movies audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.32× | |
| 02 | Setúbal District | ~200K | 1.26× | |
| 03 | Porto District | ~300K | 1.04× | |
| 04 | Santarém District | ~70K | 1.04× | |
| 05 | Aveiro District | ~100K | 1.02× | |
| 06 | Bragança District | ~20K | 1.02× | |
| 07 | Faro District | ~100K | 1.01× | |
| 08 | Castelo Branco District | ~30K | 1.01× | |
| 09 | Portalegre District | ~20K | 1.01× | |
| 10 | Braga District | ~100K | 1.00× | |
| 11 | Coimbra District | ~70K | 1.00× | |
| 12 | Évora District | ~30K | 1.00× | |
| 13 | Guarda District | ~20K | 1.00× | |
| 14 | Beja District | ~20K | 0.99× | |
| 15 | Madeira | ~40K | 0.98× | |
| 16 | Vila Real District | ~30K | 0.98× | |
| 17 | Leiria District | ~80K | 0.97× | |
| 18 | Azores | ~40K | 0.97× | |
| 19 | Viseu District | ~50K | 0.95× | |
| 20 | Viana do Castelo District | ~30K | 0.95× |
The strongest cross-interests of the Anime movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Japanese art | Arts & Culture | 2.69× | ||
| 02 | Cosplay | Games | 2.37× | ||
| 03 | Anime convention | Literature | 2.29× | ||
| 04 | Anime and manga fandom | Literature | 2.22× | ||
| 05 | Japanese popular culture | Travel & Leisure | 2.22× | ||
| 06 | Manga | Literature | 2.06× | ||
| 07 | Pokémon (video game series) | Games | 2.06× | ||
| 08 | One Piece | Movies & TV | 1.85× | ||
| 09 | Animated cartoon | Movies & TV | 1.85× | ||
| 10 | Pokémon | Games | 1.83× | ||
| 11 | Fandom | Literature | 1.78× | ||
| 12 | Comics | Literature | 1.69× | ||
| 13 | Digital illustration | Arts & Culture | 1.61× | ||
| 14 | PC game | Games | 1.60× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 1.59× | ||
| 16 | Comic book | Literature | 1.58× | ||
| 17 | Fortnite | Games | 1.57× | ||
| 18 | Mobile game | Games | 1.56× | ||
| 19 | Gaming computer | Technology & Electronics | 1.55× | ||
| 20 | Twitch | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.10× | |
| Pet Ownership | JOY | 1.07× | |
| Social Media Usage | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.81× |
Anime movies has an estimated audience of 1,461,013 people in Portugal, concentrated in Lisbon District and Porto District.
50.5% of Anime movies fans are female, 49.5% are male, with an average age of 39.1 years.
Anime movies fans show strongest brand affinity for Mobile game (1.56×), Manga (2.06×), and Comics (1.69×) over the country average.
Anime movies fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Anime movies itself, the audience over-indexes on Manga (2.06×), Comics (1.69×), Anime and manga fandom (2.22×), and Anime convention (2.29×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.