Rascasse Audience Intelligence

Comics Audience in Portugal

A data profile of the people who buy, follow and care about Comics in Portugal — modelled from more than twelve digital signal sources. Comics has an estimated audience of 1,436,932 people in Portugal.

#529among Topic in Portugal#16in Literature

The average Comics fan in Portugal is 40.5 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Comics profile in Portugal.

Audience size
1.4M
in Portugal
Gender
52.8%♀
47.2% male
Age
40.5
average years
Country rank
#695
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comics fans

52.8% are female, 47.2% are male, average age 40.5.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Comics audience in Portugal
MetricValue
Female52.8%
Male47.2%
Average age40.5
Estimated audience size1,436,932
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Comics audience in Portugal
Age bracketShare%
16-1918%
20-2919%
30-3917%
40-4920%
50+26%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Comics audience comes from Portugal.

Worldwide audience distribution share by country for Comics
CountryShare
United States20.1%
China9.6%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comics audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Comics fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~700K1.59×
02Setúbal District~200K1.34×
03Porto District~400K1.27×
04Santarém District~90K1.27×
05Faro District~100K1.11×
06Madeira~50K1.09×
07Braga District~100K1.07×
08Coimbra District~70K1.05×
09Aveiro District~100K1.03×
10Leiria District~80K0.99×
11Viana do Castelo District~40K0.98×
12Bragança District~20K0.98×
13Portalegre District~20K0.98×
14Beja District~20K0.97×
15Guarda District~20K0.97×
16Azores~40K0.96×
17Castelo Branco District~30K0.96×
18Vila Real District~30K0.96×
19Évora District~20K0.96×
20Viseu District~50K0.94×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Portugal

See Comics audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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