A data profile of the people who buy, follow and care about Comics in Belgium — modelled from more than twelve digital signal sources. Comics has an estimated audience of 1,387,812 people in Belgium.
The average Comics fan in Belgium is 37.4 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, Hainaut, East Flanders.
Top brand affinities include TikTok, Spotify, Rock music, with strongest over-indexing on TikTok (1.88× the country average).
Demographically, the Comics audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Comics fan in Belgium is balanced, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for TikTok.
The key figures that characterise the Comics profile in Belgium.
48.4% are female, 51.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 37.4 |
| Estimated audience size | 1,387,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 19% |
of the worldwide Comics audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
Where the Comics audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.64× | |
| 02 | Liege | ~100K | 1.10× | |
| 03 | Luxembourg | ~40K | 1.04× | |
| 04 | Hainaut | ~100K | 1.02× | |
| 05 | Flemish Brabant | ~100K | 1.01× | |
| 06 | Walloon Brabant | ~40K | 0.99× | |
| 07 | Province of Namur | ~60K | 0.98× | |
| 08 | East Flanders | ~100K | 0.94× | |
| 09 | Antwerp | ~100K | 0.86× | |
| 10 | West Flanders | ~100K | 0.81× | |
| 11 | Limburg | ~50K | 0.77× |
The strongest cross-interests of the Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon (video game series) | Games | 3.61× | ||
| 02 | Anime and manga fandom | Literature | 3.32× | ||
| 03 | Manga | Literature | 2.92× | ||
| 04 | Anime movies | Movies & TV | 2.71× | ||
| 05 | Twitch | Games | 2.35× | ||
| 06 | Horror movies | Movies & TV | 2.27× | ||
| 07 | Science fiction movies | Movies & TV | 2.09× | ||
| 08 | Animated movies | Movies & TV | 2.07× | ||
| 09 | TikTok | Internet & Social Media | 1.88× | ||
| 10 | Heavy metal music | Music & Radio | 1.78× | ||
| 11 | Thriller movies | Movies & TV | 1.75× | ||
| 12 | Action movies | Movies & TV | 1.74× | ||
| 13 | Blues music | Music & Radio | 1.74× | ||
| 14 | Rhythm and blues music | Music & Radio | 1.68× | ||
| 15 | Country music | Music & Radio | 1.66× | ||
| 16 | Classical music | Music & Radio | 1.63× | ||
| 17 | Spotify | Internet & Social Media | 1.58× | ||
| 18 | Electronic music | Music & Radio | 1.57× | ||
| 19 | Hip hop music | Music & Radio | 1.54× | ||
| 20 | Rock music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Pet Ownership | JOY | 1.26× | |
| Patriotism | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.67× | |
| Travelling | THRILL | 0.84× | |
| Sustainability | BALANCE | 0.86× |
Comics has an estimated audience of 1,387,812 people in Belgium, concentrated in Brussels and Hainaut.
48.4% of Comics fans are female, 51.6% are male, with an average age of 37.4 years.
Comics fans show strongest brand affinity for TikTok (1.88×), Spotify (1.58×), and Rock music (1.53×) over the country average.
Comics fans in Belgium are most concentrated in Brussels (reach ~200K), Hainaut (reach ~100K), and East Flanders (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Comics itself, the audience over-indexes on Spotify (1.58×), Rock music (1.53×), Animated movies (2.07×), and Anime movies (2.71×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.