Rascasse Audience Intelligence

Thriller movies Audience in Belgium

A data profile of the people who buy, follow and care about Thriller movies in Belgium — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 1,741,882 people in Belgium.

The average Thriller movies fan in Belgium is 39.1 years old, more female, and lives primarily in Antwerp.

The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.

Top brand affinities include Kinepolis, Romance film, Mystery fiction, with strongest over-indexing on Kinepolis (2.02× the country average).

Demographically, the Thriller movies audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Thriller movies fan in Belgium is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Kinepolis.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Thriller movies profile in Belgium.

Audience size
1.7M
in Belgium
Gender
55.3%
44.7% male
Age
39.1
average years
Country rank
#403
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thriller movies fans

55.3% are female, 44.7% are male, average age 39.1.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Thriller movies audience in Belgium
MetricValue
Female55.3%
Male44.7%
Average age39.1
Estimated audience size1,741,882
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Thriller movies audience in Belgium
Age bracketShare%
16-1919%
20-2922%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Thriller movies audience comes from Belgium.

Worldwide audience distribution share by country for Thriller movies
CountryShare
United States19.5%
Japan5.5%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thriller movies audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Thriller movies fans by region: top regions in Belgium
#RegionReachAffinity×
01Antwerp~200K1.28×
02Brussels~200K1.23×
03Flemish Brabant~200K1.21×
04East Flanders~200K1.12×
05Limburg~90K1.08×
06West Flanders~100K1.00×
07Province of Namur~80K0.98×
08Luxembourg~40K0.97×
09Walloon Brabant~40K0.96×
10Liege~100K0.90×
11Hainaut~200K0.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thriller movies audience
#·InterestCategoryAffinity×
01Mystery fictionLiterature3.76×
02Psychological thrillerLiterature3.39×
03Romance novelsLiterature3.27×
04Romance filmMovies & TV3.21×
05Non-fiction booksLiterature2.97×
06Science fiction moviesMovies & TV2.21×
07Movie theaterMovies & TV2.13×
08KinepolisMovies & TV2.02×
09Independent filmMovies & TV1.95×
10First-person shooter gamesGames1.90×
11Fiction booksLiterature1.89×
12Art filmMovies & TV1.88×
13Blues musicMusic & Radio1.84×
14Music videosMusic & Radio1.79×
15Online gamesGames1.78×
16Video on demandMovies & TV1.77×
17ComicsLiterature1.75×
18PizzaFood & Beverages1.71×
19GamblingGames1.53×
20PoetryLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thriller movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Thriller movies audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.22×
ExtroversionTHRILL1.17×
Community OrientationOPEN1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Thriller movies audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
SustainabilityBALANCE0.86×
Healthy LifestyleBALANCE0.89×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Thriller movies have in Belgium?

Thriller movies has an estimated audience of 1,741,882 people in Belgium, concentrated in Antwerp and East Flanders.

02

What is the gender split and age of Thriller movies fans?

55.3% of Thriller movies fans are female, 44.7% are male, with an average age of 39.1 years.

03

Which brands do Thriller movies fans like most?

Thriller movies fans show strongest brand affinity for Kinepolis (2.02×), Romance film (3.21×), and Mystery fiction (3.76×) over the country average.

04

Where do Thriller movies fans live in Belgium?

Thriller movies fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Thriller movies fans also like?

Beyond Thriller movies itself, the audience over-indexes on Romance film (3.21×), Mystery fiction (3.76×), Romance novels (3.27×), and Music videos (1.79×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →