A data profile of the people who buy, follow and care about Thriller movies in Austria — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 1,166,526 people in Austria.
The average Thriller movies fan in Austria is 38.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include WhatsApp, Politics, Cineplexx Cinemas, with strongest over-indexing on WhatsApp (1.62× the country average).
Demographically, the Thriller movies audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Thriller movies fan in Austria is balanced, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Thriller movies profile in Austria.
52.4% are female, 47.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 38.5 |
| Estimated audience size | 1,166,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Thriller movies audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
Where the Thriller movies audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.48× | |
| 02 | Styria | ~100K | 1.03× | |
| 03 | Burgenland | ~30K | 1.03× | |
| 04 | Lower Austria | ~200K | 1.00× | |
| 05 | Vorarlberg | ~40K | 0.99× | |
| 06 | Carinthia (state) | ~60K | 0.98× | |
| 07 | Salzburg | ~80K | 0.97× | |
| 08 | Upper Austria | ~100K | 0.94× | |
| 09 | Tyrol | ~80K | 0.94× |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massively multiplayer online games | Games | 2.42× | ||
| 02 | Mystery fiction | Literature | 2.24× | ||
| 03 | Cineplexx Cinemas | Movies & TV | 2.20× | ||
| 04 | Movie theater | Movies & TV | 2.17× | ||
| 05 | Satire | Literature | 2.15× | ||
| 06 | Viral video | Internet & Social Media | 2.12× | ||
| 07 | Comics | Literature | 1.89× | ||
| 08 | Science fiction movies | Movies & TV | 1.88× | ||
| 09 | First-person shooter games | Games | 1.88× | ||
| 10 | Gambling | Games | 1.83× | ||
| 11 | Transfermarkt | Sports | 1.78× | ||
| 12 | Instant messaging | Internet & Social Media | 1.77× | ||
| 13 | Charity and causes | Business & Career | 1.72× | ||
| 14 | Politics | Politics & Society | 1.67× | ||
| 15 | Toys | Games | 1.67× | ||
| 16 | Internet & Social Media | 1.62× | |||
| 17 | Blues music | Music & Radio | 1.59× | ||
| 18 | Hobby | Home & Garden | 1.53× | ||
| 19 | Distilled beverage | Food & Beverages | 1.51× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Pet Ownership | JOY | 1.19× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.88× |
Thriller movies has an estimated audience of 1,166,526 people in Austria, concentrated in Vienna and Lower Austria.
52.4% of Thriller movies fans are female, 47.6% are male, with an average age of 38.5 years.
Thriller movies fans show strongest brand affinity for WhatsApp (1.62×), Politics (1.67×), and Cineplexx Cinemas (2.2×) over the country average.
Thriller movies fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Thriller movies itself, the audience over-indexes on Politics (1.67×), Cineplexx Cinemas (2.2×), Movie theater (2.17×), and Toys (1.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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