A data profile of the people who buy, follow and care about Poetry in Belgium — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 1,364,432 people in Belgium.
Poetry has an estimated audience of 1,364,432 people in Belgium. 61.8% are female, 38.2% are male, average age 43.8. Top brand affinities: Kaun Banega Crorepati, Philosophy, Literature, RTBF, Short story.
Top brand affinities include Kaun Banega Crorepati, Philosophy, Literature, with strongest over-indexing on Kaun Banega Crorepati (2.45× the country average).
Demographically, the Poetry audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Patriotism.
The typical Poetry fan in Belgium is more female, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Kaun Banega Crorepati.
The key figures that characterise the Poetry profile in Belgium.
61.8% are female, 38.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.8 |
| Estimated audience size | 1,364,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 35% |
of the worldwide Poetry audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Short story | Literature | 3.85× | ||
| 02 | Spoken word | Business & Career | 3.51× | ||
| 03 | Creative writing | Business & Career | 3.38× | ||
| 04 | Kaun Banega Crorepati | Movies & TV | 2.45× | ||
| 05 | Novel | Literature | 2.45× | ||
| 06 | Bestseller | Literature | 2.45× | ||
| 07 | Brigitte Bardot | Movies & TV | 2.36× | ||
| 08 | Bookselling | Literature | 2.20× | ||
| 09 | Literature | Business & Career | 1.97× | ||
| 10 | Fiction books | Literature | 1.95× | ||
| 11 | Humanities | Politics & Society | 1.82× | ||
| 12 | Philosophy | Business & Career | 1.62× | ||
| 13 | Joke | Literature | 1.56× | ||
| 14 | Radio broadcasting | Music & Radio | 1.54× | ||
| 15 | Art museum | Arts & Culture | 1.54× | ||
| 16 | Nonprofit organization | Politics & Society | 1.52× | ||
| 17 | Rock and roll | Music & Radio | 1.52× | ||
| 18 | RTBF | Movies & TV | 1.51× | ||
| 19 | Thriller movies | Movies & TV | 1.51× | ||
| 20 | Music videos | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.89× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Pet Ownership | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Early Adopter Mentality | POWER | 1.06× | |
| Design Affinity | PREMIUM | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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