A data profile of the people who buy, follow and care about Joke in Belgium — modelled from more than twelve digital signal sources. Joke has an estimated audience of 1,502,906 people in Belgium.
Joke has an estimated audience of 1,502,906 people in Belgium. 50.0% are female, 50.0% are male, average age 42.4. Top brand affinities: Canada, Reddit, Music videos, Kinepolis, Tattoos.
Top brand affinities include Canada, Reddit, Music videos, with strongest over-indexing on Canada (1.99× the country average).
Demographically, the Joke audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Extroversion.
The typical Joke fan in Belgium is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Joke profile in Belgium.
50.0% are female, 50.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 42.4 |
| Estimated audience size | 1,502,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 31% |
of the worldwide Joke audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.33× | |||
| 02 | TV comedies | Movies & TV | 2.26× | ||
| 03 | TV talkshows | Movies & TV | 2.16× | ||
| 04 | Canada | Travel & Leisure | 1.99× | ||
| 05 | Mixed martial arts | Sports | 1.97× | ||
| 06 | Board games | Games | 1.96× | ||
| 07 | Viral video | Internet & Social Media | 1.86× | ||
| 08 | Hollywood | Travel & Leisure | 1.82× | ||
| 09 | New York City | Travel & Leisure | 1.77× | ||
| 10 | Quiz | Games | 1.76× | ||
| 11 | Podcast | Music & Radio | 1.70× | ||
| 12 | Music videos | Music & Radio | 1.69× | ||
| 13 | Drawing | Home & Garden | 1.60× | ||
| 14 | Poetry | Literature | 1.56× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 16 | Kinepolis | Movies & TV | 1.52× | ||
| 17 | Fnac | Shopping | 1.52× | ||
| 18 | Comics | Literature | 1.52× | ||
| 19 | Casino | Games | 1.52× | ||
| 20 | First-person shooter games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Extroversion | THRILL | 1.33× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.