A data profile of the people who buy, follow and care about Reddit in Belgium — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,235,935 people in Belgium.
The average Reddit fan in Belgium is 32.3 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Gemini, TV-Gids, Data science, with strongest over-indexing on Gemini (4.65× the country average).
Demographically, the Reddit audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Reddit fan in Belgium is balanced, around 32.3 years old, with strong Travelling tendencies and a notable affinity for Gemini.
The key figures that characterise the Reddit profile in Belgium.
47.1% are female, 52.9% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 32.3 |
| Estimated audience size | 1,235,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Reddit audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~200K | 1.59× | |
| 02 | Flemish Brabant | ~200K | 1.52× | |
| 03 | Antwerp | ~200K | 1.36× | |
| 04 | Limburg | ~80K | 1.31× | |
| 05 | West Flanders | ~100K | 1.21× | |
| 06 | Brussels | ~100K | 1.16× | |
| 07 | Walloon Brabant | ~20K | 0.69× | |
| 08 | Liege | ~70K | 0.68× | |
| 09 | Hainaut | ~70K | 0.55× | |
| 10 | Province of Namur | ~30K | 0.52× | |
| 11 | Luxembourg | ~10K | 0.46× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data science | Business & Career | 13.44× | ||
| 02 | Data analysis | Technology & Electronics | 8.80× | ||
| 03 | Machine learning | Business & Career | 6.41× | ||
| 04 | Mathematics | Business & Career | 5.11× | ||
| 05 | Project management | Business & Career | 4.77× | ||
| 06 | Gemini | Technology & Electronics | 4.65× | ||
| 07 | Grok | Technology & Electronics | 3.90× | ||
| 08 | Educational technology | Business & Career | 3.58× | ||
| 09 | Laptop | Technology & Electronics | 3.39× | ||
| 10 | Database | Technology & Electronics | 3.33× | ||
| 11 | Emerging technologies | Technology & Electronics | 3.23× | ||
| 12 | Joke | Literature | 2.33× | ||
| 13 | Learning | Business & Career | 2.31× | ||
| 14 | Online newspaper | News | 2.23× | ||
| 15 | Energy | Home & Garden | 2.17× | ||
| 16 | VRT NWS | Movies & TV | 2.00× | ||
| 17 | TV-Gids | Movies & TV | 1.88× | ||
| 18 | De Tijd | News | 1.66× | ||
| 19 | Belgium | Travel & Leisure | 1.56× | ||
| 20 | Engie | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.34× | |
| Design Affinity | PREMIUM | 1.08× | |
| Pet Ownership | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Pet Ownership | JOY | 0.95× | |
| Design Affinity | PREMIUM | 1.08× |
Reddit has an estimated audience of 1,235,935 people in Belgium, concentrated in East Flanders and Antwerp.
47.1% of Reddit fans are female, 52.9% are male, with an average age of 32.3 years.
Reddit fans show strongest brand affinity for Gemini (4.65×), TV-Gids (1.88×), and Data science (13.44×) over the country average.
Reddit fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on TV-Gids (1.88×), Data science (13.44×), Grok (3.9×), and Mathematics (5.11×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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