A data profile of the people who buy, follow and care about Music videos in Belgium — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 2,112,173 people in Belgium.
The average Music videos fan in Belgium is 42.2 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include YouTube, Rock music, Pop music, with strongest over-indexing on YouTube (1.62× the country average).
Demographically, the Music videos audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Music videos fan in Belgium is balanced, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for YouTube.
The key figures that characterise the Music videos profile in Belgium.
49.8% are female, 50.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.2 |
| Estimated audience size | 2,112,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Music videos audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
Where the Music videos audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~60K | 1.07× | |
| 02 | Walloon Brabant | ~60K | 1.04× | |
| 03 | East Flanders | ~200K | 1.00× | |
| 04 | Flemish Brabant | ~200K | 1.00× | |
| 05 | Province of Namur | ~100K | 1.00× | |
| 06 | Limburg | ~100K | 1.00× | |
| 07 | Antwerp | ~200K | 0.99× | |
| 08 | Brussels | ~100K | 0.99× | |
| 09 | West Flanders | ~200K | 0.96× | |
| 10 | Liege | ~200K | 0.96× | |
| 11 | Hainaut | ~200K | 0.94× |
The strongest cross-interests of the Music videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 2.63× | ||
| 02 | Kaun Banega Crorepati | Movies & TV | 2.49× | ||
| 03 | Pop music | Music & Radio | 2.34× | ||
| 04 | Hip hop music | Music & Radio | 2.33× | ||
| 05 | Comedy movies | Movies & TV | 2.07× | ||
| 06 | Concerts | Music & Radio | 1.81× | ||
| 07 | Grote Markt | Music & Radio | 1.80× | ||
| 08 | Dance | Business & Career | 1.79× | ||
| 09 | FIFA World Cup | Sports | 1.76× | ||
| 10 | Canada | Travel & Leisure | 1.67× | ||
| 11 | Video games | Games | 1.65× | ||
| 12 | YouTube | Movies & TV | 1.62× | ||
| 13 | Televisions | Technology & Electronics | 1.61× | ||
| 14 | Soccer | Sports | 1.59× | ||
| 15 | Video | Movies & TV | 1.59× | ||
| 16 | Station Antwerpen Centraal | Music & Radio | 1.59× | ||
| 17 | Photography | Arts & Culture | 1.58× | ||
| 18 | Nature | Home & Garden | 1.52× | ||
| 19 | Automobiles | Cars & Mobility | 1.51× | ||
| 20 | Physical exercise | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.55× | |
| Social Media Usage | JOY | 1.07× | |
| Design Affinity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Urban Lifestyle | OPEN | 0.87× |
Music videos has an estimated audience of 2,112,173 people in Belgium, concentrated in East Flanders and Antwerp.
49.8% of Music videos fans are female, 50.2% are male, with an average age of 42.2 years.
Music videos fans show strongest brand affinity for YouTube (1.62×), Rock music (2.63×), and Pop music (2.34×) over the country average.
Music videos fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Music videos itself, the audience over-indexes on Rock music (2.63×), Pop music (2.34×), Hip hop music (2.33×), and Comedy movies (2.07×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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