A data profile of the people who buy, follow and care about Physical exercise in Belgium — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 4,092,520 people in Belgium.
Physical exercise has an estimated audience of 4,092,520 people in Belgium. 54.5% are female, 45.5% are male, average age 43.6. Top brand affinities: Recreation, Psychology, Desserts, Music videos, Weddings.
Top brand affinities include Recreation, Psychology, Desserts, with strongest over-indexing on Recreation (1.56× the country average).
Demographically, the Physical exercise audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Physical exercise fan in Belgium is balanced, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Recreation.
The key figures that characterise the Physical exercise profile in Belgium.
54.5% are female, 45.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.6 |
| Estimated audience size | 4,092,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Physical exercise audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Running | Sports | 1.77× | ||
| 02 | Mixed martial arts | Sports | 1.65× | ||
| 03 | Self-confidence | Health | 1.61× | ||
| 04 | Emotional intelligence | Health | 1.58× | ||
| 05 | Recreation | Travel & Leisure | 1.56× | ||
| 06 | Romance novels | Literature | 1.56× | ||
| 07 | Apprenticeship | Business & Career | 1.56× | ||
| 08 | Psychology | Business & Career | 1.54× | ||
| 09 | Volunteering | Politics & Society | 1.54× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.53× | ||
| 11 | Pizza | Food & Beverages | 1.52× | ||
| 12 | Deal of the day | Shopping | 1.52× | ||
| 13 | Quiz | Games | 1.52× | ||
| 14 | Creative Commons | Technology & Electronics | 1.52× | ||
| 15 | Democracy | Politics & Society | 1.52× | ||
| 16 | Meteorology | Home & Garden | 1.52× | ||
| 17 | Desserts | Food & Beverages | 1.51× | ||
| 18 | Music videos | Music & Radio | 1.51× | ||
| 19 | Weddings | Kids & Family | 1.51× | ||
| 20 | Wedding dress | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| Social Media Usage | JOY | 0.95× | |
| Sustainability | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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