A data profile of the people who buy, follow and care about Physical exercise in Austria — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 2,747,112 people in Austria.
Physical exercise has an estimated audience of 2,747,112 people in Austria. 54.9% are female, 45.1% are male, average age 40.9. Top brand affinities: Happiness, Tattoos, Lindsey Vonn, Desserts, Hairstyle.
Top brand affinities include Happiness, Tattoos, Lindsey Vonn, with strongest over-indexing on Happiness (1.61× the country average).
Demographically, the Physical exercise audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Physical exercise fan in Austria is balanced, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Happiness.
The key figures that characterise the Physical exercise profile in Austria.
54.9% are female, 45.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.9 |
| Estimated audience size | 2,747,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Physical exercise audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mikaela Shiffrin | Sports | 1.62× | ||
| 02 | Happiness | Health | 1.61× | ||
| 03 | Marcel Hirscher | Sports | 1.58× | ||
| 04 | MSN | News | 1.58× | ||
| 05 | Anthropology | Business & Career | 1.58× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.57× | ||
| 07 | Lindsey Vonn | Sports | 1.56× | ||
| 08 | Felix Baumgartner | Sports | 1.56× | ||
| 09 | Tour de France | Sports | 1.56× | ||
| 10 | Desserts | Food & Beverages | 1.55× | ||
| 11 | Drawing | Home & Garden | 1.55× | ||
| 12 | Slovenia | Travel & Leisure | 1.55× | ||
| 13 | Social media marketing | Business & Career | 1.55× | ||
| 14 | Lodging | Travel & Leisure | 1.54× | ||
| 15 | Hot tub | Home & Garden | 1.54× | ||
| 16 | Catering | Food & Beverages | 1.54× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 18 | Düsseldorf | Travel & Leisure | 1.52× | ||
| 19 | Natural foods | Food & Beverages | 1.52× | ||
| 20 | Greece | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.28× | |
| Mindfulness | BALANCE | 1.25× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.88× | |
| Social Media Usage | JOY | 0.95× | |
| Creativity | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.