A data profile of the people who buy, follow and care about Physical exercise in India — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 23,823,078 people in India.
Physical exercise has an estimated audience of 23,823,078 people in India. 24.9% are female, 75.1% are male, average age 33.3. Top brand affinities: Psychology, Spas, Desserts, Social media marketing, Volunteering.
Top brand affinities include Psychology, Spas, Desserts, with strongest over-indexing on Psychology (1.52× the country average).
Demographically, the Physical exercise audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Physical exercise fan in India is more male, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Psychology.
The key figures that characterise the Physical exercise profile in India.
24.9% are female, 75.1% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 33.3 |
| Estimated audience size | 23,823,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Physical exercise audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Running | Sports | 1.92× | ||
| 02 | Mixed martial arts | Sports | 1.71× | ||
| 03 | Desserts | Food & Beverages | 1.64× | ||
| 04 | Volunteering | Politics & Society | 1.62× | ||
| 05 | Fast food restaurants | Food & Beverages | 1.62× | ||
| 06 | Social media marketing | Business & Career | 1.59× | ||
| 07 | Young's | Food & Beverages | 1.59× | ||
| 08 | Drawing | Home & Garden | 1.58× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.56× | ||
| 10 | Hindustan | Politics & Society | 1.55× | ||
| 11 | Pizza | Food & Beverages | 1.55× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.54× | ||
| 13 | Donation | Business & Career | 1.54× | ||
| 14 | Psychology | Business & Career | 1.52× | ||
| 15 | Spas | Beauty & Wellness | 1.52× | ||
| 16 | Freelancer | Business & Career | 1.52× | ||
| 17 | Cruises | Travel & Leisure | 1.51× | ||
| 18 | Leather | Fashion & Accessoires | 1.51× | ||
| 19 | Philanthropy | Arts & Culture | 1.51× | ||
| 20 | Himalayas | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Mindfulness | BALANCE | 1.29× | |
| Sports Activity | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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