A data profile of the people who buy, follow and care about Physical exercise in Norway — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 2,261,161 people in Norway.
Physical exercise has an estimated audience of 2,261,161 people in Norway. 58.6% are female, 41.4% are male, average age 45.1. Top brand affinities: Ticketmaster, Hairstyle, Pizza, Intersport, Germany.
Top brand affinities include Ticketmaster, Hairstyle, Pizza, with strongest over-indexing on Ticketmaster (1.73× the country average).
Demographically, the Physical exercise audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
The typical Physical exercise fan in Norway is more female, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Ticketmaster.
The key figures that characterise the Physical exercise profile in Norway.
58.6% are female, 41.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.1 |
| Estimated audience size | 2,261,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Physical exercise audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 1.87× | ||
| 02 | Facial | Beauty & Wellness | 1.82× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 04 | Ticketmaster | Travel & Leisure | 1.73× | ||
| 05 | Backpack | Fashion & Accessoires | 1.70× | ||
| 06 | Accounting | Business & Career | 1.60× | ||
| 07 | Heat pump | Home & Garden | 1.59× | ||
| 08 | Intersport | Shopping | 1.58× | ||
| 09 | Germany | Travel & Leisure | 1.57× | ||
| 10 | Hair tutorials | Beauty & Wellness | 1.57× | ||
| 11 | Mattress | Home & Garden | 1.55× | ||
| 12 | Collagen | Beauty & Wellness | 1.55× | ||
| 13 | YouTube Music | Internet & Social Media | 1.52× | ||
| 14 | Pizza | Food & Beverages | 1.51× | ||
| 15 | Mixed martial arts | Sports | 1.51× | ||
| 16 | Ski touring | Sports | 1.51× | ||
| 17 | New Zealand | Travel & Leisure | 1.51× | ||
| 18 | Bohemian style | Fashion & Accessoires | 1.51× | ||
| 19 | Baby toys | Kids & Family | 1.51× | ||
| 20 | True crime | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.28× | |
| Price Sensitivity | PREMIUM | 1.10× | |
| Luxury Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.94× | |
| Tradition | CONSERVATISM | 0.96× | |
| Quality Awareness | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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