A data profile of the people who buy, follow and care about Physical exercise in Denmark — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 2,568,063 people in Denmark.
Physical exercise has an estimated audience of 2,568,063 people in Denmark. 57.3% are female, 42.7% are male, average age 44.8. Top brand affinities: Self-esteem, Hairstyle, Self-confidence, Bad Bunny, Backpack.
Top brand affinities include Self-esteem, Hairstyle, Self-confidence, with strongest over-indexing on Self-esteem (1.54× the country average).
Demographically, the Physical exercise audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
The typical Physical exercise fan in Denmark is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Self-esteem.
The key figures that characterise the Physical exercise profile in Denmark.
57.3% are female, 42.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.8 |
| Estimated audience size | 2,568,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Physical exercise audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosalia | Music & Radio | 2.10× | ||
| 02 | KaRoL G | Music & Radio | 2.10× | ||
| 03 | Ozuna | Music & Radio | 1.98× | ||
| 04 | Bad Bunny | Music & Radio | 1.93× | ||
| 05 | Ricky Martin | Music & Radio | 1.89× | ||
| 06 | Life extension | Health | 1.70× | ||
| 07 | Allsvenskan | Sports | 1.67× | ||
| 08 | Facial | Beauty & Wellness | 1.61× | ||
| 09 | Clash of Kings | Games | 1.61× | ||
| 10 | Self-confidence | Health | 1.58× | ||
| 11 | YOOX.COM | Shopping | 1.58× | ||
| 12 | Charles & Keith | Fashion & Accessoires | 1.56× | ||
| 13 | Backpack | Fashion & Accessoires | 1.55× | ||
| 14 | Self-esteem | Health | 1.54× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.54× | ||
| 16 | Kris Jenner | Movies & TV | 1.53× | ||
| 17 | Slim-fit pants | Fashion & Accessoires | 1.52× | ||
| 18 | Maluma (singer) | Music & Radio | 1.51× | ||
| 19 | Lifehacker | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.08× | |
| Healthy Lifestyle | BALANCE | 1.06× | |
| Mindfulness | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Convenience Orientation | PREMIUM | 0.82× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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