A data profile of the people who buy, follow and care about Physical exercise in Finland — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 2,017,285 people in Finland.
Physical exercise has an estimated audience of 2,017,285 people in Finland. 61.8% are female, 38.2% are male, average age 45.5. Top brand affinities: Stockmann, Nature, Danske Bank, Apartment, Intersport.
Top brand affinities include Stockmann, Nature, Danske Bank, with strongest over-indexing on Stockmann (1.85× the country average).
Demographically, the Physical exercise audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Mindfulness, Indulgence.
The typical Physical exercise fan in Finland is more female, around 45.5 years old, with strong Mindfulness tendencies and a notable affinity for Stockmann.
The key figures that characterise the Physical exercise profile in Finland.
61.8% are female, 38.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 45.5 |
| Estimated audience size | 2,017,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Physical exercise audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 1.97× | ||
| 02 | Backpack | Fashion & Accessoires | 1.97× | ||
| 03 | Stockmann | Shopping | 1.85× | ||
| 04 | Heat pump | Home & Garden | 1.79× | ||
| 05 | Germany | Travel & Leisure | 1.69× | ||
| 06 | Intersport | Shopping | 1.66× | ||
| 07 | Apartment | Business & Career | 1.63× | ||
| 08 | Drawing | Home & Garden | 1.61× | ||
| 09 | Desserts | Food & Beverages | 1.59× | ||
| 10 | Stockholm | Travel & Leisure | 1.58× | ||
| 11 | Moomin | Literature | 1.58× | ||
| 12 | Skechers | Fashion & Accessoires | 1.57× | ||
| 13 | Dinner | Food & Beverages | 1.56× | ||
| 14 | Nature | Home & Garden | 1.55× | ||
| 15 | Danske Bank | Business & Career | 1.55× | ||
| 16 | Estonia | Travel & Leisure | 1.54× | ||
| 17 | Library | Literature | 1.53× | ||
| 18 | Pizza | Food & Beverages | 1.52× | ||
| 19 | Foodie | Food & Beverages | 1.52× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.18× | |
| Indulgence | JOY | 1.15× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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