A data profile of the people who buy, follow and care about Physical exercise in Portugal — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 4,997,101 people in Portugal.
The average Physical exercise fan in Portugal is 44.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sports medicine, Eye care professional, Carbonated water, with strongest over-indexing on Sports medicine (1.51× the country average).
Demographically, the Physical exercise audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 18 regions tracked by Rascasse.
The typical Physical exercise fan in Portugal is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Sports medicine.
The key figures that characterise the Physical exercise profile in Portugal.
56.2% are female, 43.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.8 |
| Estimated audience size | 4,997,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Physical exercise audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
Where the Physical exercise audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Évora District | ~100K | 4.98× | |
| 02 | Portalegre District | ~60K | 1.02× | |
| 03 | Guarda District | ~70K | 1.01× | |
| 04 | Beja District | ~80K | 1.00× | |
| 05 | Vila Real District | ~90K | 0.99× | |
| 06 | Castelo Branco District | ~90K | 0.97× | |
| 07 | Azores | ~100K | 0.96× | |
| 08 | Viana do Castelo District | ~100K | 0.96× | |
| 09 | Viseu District | ~200K | 0.95× | |
| 10 | Madeira | ~100K | 0.94× | |
| 11 | Leiria District | ~300K | 0.93× | |
| 12 | Coimbra District | ~200K | 0.93× | |
| 13 | Aveiro District | ~300K | 0.92× | |
| 14 | Faro District | ~300K | 0.91× | |
| 15 | Setúbal District | ~500K | 0.90× | |
| 16 | Porto District | ~900K | 0.87× | |
| 17 | Santarém District | ~200K | 0.87× | |
| 18 | Lisbon District | ~1M | 0.76× |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports medicine | Health | 1.51× | ||
| 02 | Eye care professional | Beauty & Wellness | 1.51× | ||
| 03 | Carbonated water | Food & Beverages | 1.51× | ||
| 04 | Progressive lens | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Extroversion | THRILL | 1.17× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Spirituality | BALANCE | 1.00× |
Physical exercise has an estimated audience of 4,997,101 people in Portugal, concentrated in Lisbon District and Porto District.
56.2% of Physical exercise fans are female, 43.8% are male, with an average age of 44.8 years.
Physical exercise fans show strongest brand affinity for Sports medicine (1.51×), Eye care professional (1.51×), and Carbonated water (1.51×) over the country average.
Physical exercise fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~900K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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