Physical exercise Audience in United Kingdom
Physical exercise has an estimated audience of 27,460,948 people in United Kingdom. 58.1% are female, 41.9% are male, average age 43.6. Top regions: England, South East, East of England. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Physical exercise fan in United Kingdom is 43.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Physical exercise audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical exercise fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.6 |
| Estimated audience size | 27,460,948 |
Audience persona
The typical Physical exercise fan in United Kingdom is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 20,595,711 | 0.86× |
| South East | 3,560,117 | 0.97× |
| East of England | 3,174,916 | 1.27× |
| South West | 2,267,262 | 1× |
| Wales | 2,050,629 | 1.31× |
| East Midlands | 2,041,908 | 1.06× |
| Yorkshire and the Humber | 1,932,415 | 0.88× |
| North West | 1,923,114 | 0.66× |
| Scotland | 1,644,863 | 0.67× |
| West Midlands | 1,377,239 | 1.17× |
| North East | 1,076,308 | 1.01× |
| Northern Ireland | 983,507 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Luxury yacht | 3.2× | Travel & Leisure |
| Purchase discount | 3.54× | Shopping |
| Expensive Taste | 2.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.39 |
| Indulgence | JOY | 1.39 |
| Price Sensitivity | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.23 |
| Patriotism | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Physical exercise audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Physical exercise have in United Kingdom?
Physical exercise has an estimated audience of 27,460,948 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Physical exercise fans?
58.1% of Physical exercise fans are female, 41.9% are male, with an average age of 43.6 years.
Which brands do Physical exercise fans like most?
Physical exercise fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Physical exercise fans live in United Kingdom?
Physical exercise fans in United Kingdom are most concentrated in England (reach 20,595,711), South East (reach 3,560,117), and East of England (reach 3,174,916). These three regions account for the largest share of the active audience.
What other brands do Physical exercise fans also like?
Beyond Physical exercise itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.