A data profile of the people who buy, follow and care about Physical exercise in United Kingdom — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 27,460,948 people in United Kingdom.
The average Physical exercise fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Drinking establishment, Diabetes mellitus awareness, Tax refund, with strongest over-indexing on Drinking establishment (2.34× the country average).
Demographically, the Physical exercise audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Physical exercise fan in United Kingdom is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Drinking establishment.
The key figures that characterise the Physical exercise profile in United Kingdom.
58.1% are female, 41.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.6 |
| Estimated audience size | 27,460,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Physical exercise audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
Where the Physical exercise audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~2.5M | 1.09× | |
| 02 | Wales | ~1.5M | 1.07× | |
| 03 | West Midlands | ~1.5M | 1.07× | |
| 04 | Northern Ireland | ~900K | 1.02× | |
| 05 | East Midlands | ~2M | 1.01× | |
| 06 | South West | ~2.5M | 1.00× | |
| 07 | North East | ~1M | 1.00× | |
| 08 | South East | ~3.5M | 0.99× | |
| 09 | Yorkshire and the Humber | ~2M | 0.96× | |
| 10 | North West | ~2.5M | 0.92× | |
| 11 | Scotland | ~2.5M | 0.92× | |
| 12 | England | ~21M | 0.88× |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus awareness | Health | 2.41× | ||
| 02 | Sports nutrition | Food & Beverages | 2.41× | ||
| 03 | Sapphire | Fashion & Accessoires | 2.41× | ||
| 04 | Diana, Princess of Wales | Politics & Society | 2.41× | ||
| 05 | Wine cocktail | Food & Beverages | 2.41× | ||
| 06 | Cyberwarfare | Technology & Electronics | 2.41× | ||
| 07 | Sustainable gardening | Home & Garden | 2.41× | ||
| 08 | Lacto vegetarianism | Food & Beverages | 2.41× | ||
| 09 | Stress Relief | Health | 2.41× | ||
| 10 | Solar thermal energy | Home & Garden | 2.41× | ||
| 11 | Plug-in electric vehicle | Cars & Mobility | 2.41× | ||
| 12 | Destination spa | Health | 2.39× | ||
| 13 | Payment card | Fashion & Accessoires | 2.36× | ||
| 14 | Drinking establishment | Food & Beverages | 2.34× | ||
| 15 | Tax refund | Business & Career | 2.28× | ||
| 16 | Brand loyalty | Business & Career | 2.23× | ||
| 17 | Income tax | Business & Career | 2.21× | ||
| 18 | Ethanol | Health | 2.11× | ||
| 19 | Ironman 70.3 | Sports | 1.65× | ||
| 20 | Indoor cycling | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Sports Activity | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Design Affinity | PREMIUM | 0.95× |
Physical exercise has an estimated audience of 27,460,948 people in United Kingdom, concentrated in England and South East.
58.1% of Physical exercise fans are female, 41.9% are male, with an average age of 43.6 years.
Physical exercise fans show strongest brand affinity for Drinking establishment (2.34×), Diabetes mellitus awareness (2.41×), and Tax refund (2.28×) over the country average.
Physical exercise fans in United Kingdom are most concentrated in England (reach ~21M), South East (reach ~3.5M), and East of England (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Physical exercise itself, the audience over-indexes on Diabetes mellitus awareness (2.41×), Tax refund (2.28×), Sports nutrition (2.41×), and Ethanol (2.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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