A data profile of the people who buy, follow and care about Desserts in Finland — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 923,058 people in Finland.
Desserts has an estimated audience of 923,058 people in Finland. 77.3% are female, 22.7% are male, average age 46.9. Top brand affinities: Helsingin Sanomat, Ilta-Sanomat, Nordea, Finnair, Iltalehti.
Top brand affinities include Helsingin Sanomat, Ilta-Sanomat, Nordea, with strongest over-indexing on Helsingin Sanomat (1.61× the country average).
Demographically, the Desserts audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Desserts fan in Finland is more female, around 46.9 years old, with strong Travelling tendencies and a notable affinity for Helsingin Sanomat.
The key figures that characterise the Desserts profile in Finland.
77.3% are female, 22.7% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 46.9 |
| Estimated audience size | 923,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Desserts audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate | Food & Beverages | 3.04× | ||
| 02 | Organic food | Food & Beverages | 2.49× | ||
| 03 | Coffeehouses | Food & Beverages | 2.39× | ||
| 04 | Barbecue | Food & Beverages | 2.29× | ||
| 05 | Wine | Food & Beverages | 2.09× | ||
| 06 | Kotipizza | Food & Beverages | 1.99× | ||
| 07 | Cooking | Food & Beverages | 1.86× | ||
| 08 | Viking Line | Cars & Mobility | 1.75× | ||
| 09 | Family | Kids & Family | 1.73× | ||
| 10 | Nordea | Business & Career | 1.68× | ||
| 11 | Helsingin Sanomat | News | 1.61× | ||
| 12 | Finnair | Travel & Leisure | 1.61× | ||
| 13 | Nature | Home & Garden | 1.61× | ||
| 14 | Beauty | Beauty & Wellness | 1.60× | ||
| 15 | Ilta-Sanomat | News | 1.59× | ||
| 16 | Physical exercise | Sports | 1.59× | ||
| 17 | Online shopping | Shopping | 1.55× | ||
| 18 | Design | Home & Garden | 1.55× | ||
| 19 | Iltalehti | News | 1.53× | ||
| 20 | Shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.00× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Urban Lifestyle | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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