A data profile of the people who buy, follow and care about Organic food in Finland — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 966,931 people in Finland.
Organic food has an estimated audience of 966,931 people in Finland. 74.0% are female, 26.0% are male, average age 45.7. Top brand affinities: Lidl, Marimekko, Recipes, Stockmann, Summer house.
Top brand affinities include Lidl, Marimekko, Recipes, with strongest over-indexing on Lidl (1.56× the country average).
Demographically, the Organic food audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Organic food fan in Finland is more female, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Lidl.
The key figures that characterise the Organic food profile in Finland.
74.0% are female, 26.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 45.7 |
| Estimated audience size | 966,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Organic food audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheesecake | Food & Beverages | 2.38× | ||
| 02 | Old age | Politics & Society | 2.26× | ||
| 03 | Symptom | Health | 2.01× | ||
| 04 | Recipes | Food & Beverages | 1.88× | ||
| 05 | Marimekko | Home & Garden | 1.85× | ||
| 06 | Summer house | Travel & Leisure | 1.81× | ||
| 07 | Iittala | Home & Garden | 1.81× | ||
| 08 | Health & wellness | Health | 1.79× | ||
| 09 | K-supermarket | Shopping | 1.79× | ||
| 10 | Lindex | Fashion & Accessoires | 1.70× | ||
| 11 | Holiday cottage | Travel & Leisure | 1.68× | ||
| 12 | Stockmann | Shopping | 1.66× | ||
| 13 | Boutiques | Fashion & Accessoires | 1.65× | ||
| 14 | Well-being | Health | 1.61× | ||
| 15 | Cottage | Travel & Leisure | 1.61× | ||
| 16 | Sokos | Shopping | 1.58× | ||
| 17 | Lidl | Shopping | 1.56× | ||
| 18 | Quality of life | Health | 1.55× | ||
| 19 | K-market | Shopping | 1.55× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Travelling | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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