A data profile of the people who buy, follow and care about Symptom in Finland — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 660,052 people in Finland.
Symptom has an estimated audience of 660,052 people in Finland. 79.2% are female, 20.8% are male, average age 47.8. Top brand affinities: IKEA, Organic food, LinkedIn, Medicine, Terraced house.
Top brand affinities include IKEA, Organic food, LinkedIn, with strongest over-indexing on IKEA (1.68× the country average).
Demographically, the Symptom audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Family Orientation, Tradition.
The typical Symptom fan in Finland is more female, around 47.8 years old, with strong Family Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Symptom profile in Finland.
79.2% are female, 20.8% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 47.8 |
| Estimated audience size | 660,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 43% |
of the worldwide Symptom audience comes from Finland.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cancer awareness | Health | 2.68× | ||
| 02 | Veterinary medicine | Business & Career | 2.44× | ||
| 03 | Physical therapy | Business & Career | 2.33× | ||
| 04 | Pharmacy | Business & Career | 2.26× | ||
| 05 | Massage | Health | 2.06× | ||
| 06 | Organic food | Food & Beverages | 2.01× | ||
| 07 | Medicine | Business & Career | 1.92× | ||
| 08 | Health care | Business & Career | 1.78× | ||
| 09 | Terraced house | Home & Garden | 1.73× | ||
| 10 | Schlager music | Music & Radio | 1.72× | ||
| 11 | Flea market | Home & Garden | 1.69× | ||
| 12 | IKEA | Home & Garden | 1.68× | ||
| 13 | Trivago | Travel & Leisure | 1.66× | ||
| 14 | Personal trainer | Sports | 1.64× | ||
| 15 | Shopping malls | Shopping | 1.60× | ||
| 16 | Momondo | Travel & Leisure | 1.59× | ||
| 17 | Mortgage loans | Business & Career | 1.59× | ||
| 18 | Podcast | Music & Radio | 1.59× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Energy | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.82× | |
| Tradition | CONSERVATISM | 1.72× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Extroversion | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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