A data profile of the people who buy, follow and care about Trivago in Finland — modelled from more than twelve digital signal sources. Trivago has an estimated audience of 849,269 people in Finland.
Trivago has an estimated audience of 849,269 people in Finland. 69.2% are female, 30.8% are male, average age 48.9. Top brand affinities: Momondo, Aurinkomatkat, Tjäreborg, Finnair, Viking Line.
Top brand affinities include Momondo, Aurinkomatkat, Tjäreborg, with strongest over-indexing on Momondo (4.9× the country average).
Demographically, the Trivago audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Trivago fan in Finland is more female, around 48.9 years old, with strong Travelling tendencies and a notable affinity for Momondo.
The key figures that characterise the Trivago profile in Finland.
69.2% are female, 30.8% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 48.9 |
| Estimated audience size | 849,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 46% |
of the worldwide Trivago audience comes from Finland.
| Country | Share |
|---|---|
| Brazil | 9.8% |
| United States | 9.6% |
| United Kingdom | 8.5% |
The strongest cross-interests of the Trivago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Momondo | Travel & Leisure | 4.90× | ||
| 02 | Travel website | Travel & Leisure | 4.50× | ||
| 03 | Skyscanner | Travel & Leisure | 4.45× | ||
| 04 | Tjäreborg | Travel & Leisure | 3.90× | ||
| 05 | Aurinkomatkat | Travel & Leisure | 3.45× | ||
| 06 | AirBaltic | Travel & Leisure | 3.37× | ||
| 07 | TUI | Travel & Leisure | 3.31× | ||
| 08 | Home construction | Home & Garden | 2.78× | ||
| 09 | Resort | Travel & Leisure | 2.69× | ||
| 10 | Hotels | Travel & Leisure | 2.21× | ||
| 11 | Holiday cottage | Travel & Leisure | 2.19× | ||
| 12 | Viking Line | Cars & Mobility | 2.14× | ||
| 13 | Finnair | Travel & Leisure | 2.00× | ||
| 14 | Airbnb | Travel & Leisure | 1.98× | ||
| 15 | Nature | Home & Garden | 1.87× | ||
| 16 | K-rauta | Shopping | 1.70× | ||
| 17 | Nordic countries | Travel & Leisure | 1.66× | ||
| 18 | Veikkaus | Games | 1.56× | ||
| 19 | Helsinki | Travel & Leisure | 1.54× | ||
| 20 | Lidl | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.32× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Urban Lifestyle | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 1.11× | |
| Urban Lifestyle | OPEN | 1.21× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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