A data profile of the people who buy, follow and care about Symptom in Norway — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 566,032 people in Norway.
Symptom has an estimated audience of 566,032 people in Norway. 77.9% are female, 22.1% are male, average age 49.4. Top brand affinities: Biltema, IKEA, Organic food, Cancer awareness, Medicine.
Top brand affinities include Biltema, IKEA, Organic food, with strongest over-indexing on Biltema (2.01× the country average).
Demographically, the Symptom audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Symptom fan in Norway is more female, around 49.4 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Symptom profile in Norway.
77.9% are female, 22.1% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 49.4 |
| Estimated audience size | 566,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 8% | |
| 30-39 | 13% | |
| 40-49 | 26% | |
| 50+ | 48% |
of the worldwide Symptom audience comes from Norway.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus type 2 awareness | Health | 5.72× | ||
| 02 | Cancer awareness | Health | 2.98× | ||
| 03 | Massage | Health | 2.53× | ||
| 04 | Organic food | Food & Beverages | 2.38× | ||
| 05 | Biltema | Business & Career | 2.01× | ||
| 06 | Medicine | Business & Career | 1.87× | ||
| 07 | Health care | Business & Career | 1.84× | ||
| 08 | Spar (retailer) | Shopping | 1.81× | ||
| 09 | Mortgage loans | Business & Career | 1.80× | ||
| 10 | Energy | Home & Garden | 1.70× | ||
| 11 | Discount stores | Shopping | 1.70× | ||
| 12 | Flower | Home & Garden | 1.65× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 14 | Shopping malls | Shopping | 1.64× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.64× | ||
| 16 | IKEA | Home & Garden | 1.63× | ||
| 17 | Hobby | Home & Garden | 1.62× | ||
| 18 | Crochet | Home & Garden | 1.62× | ||
| 19 | Airbnb | Travel & Leisure | 1.58× | ||
| 20 | Barbecue | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.07× | |
| Sustainability | BALANCE | 1.69× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Risk Appetite | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.