A data profile of the people who buy, follow and care about Health care in Norway — modelled from more than twelve digital signal sources. Health care has an estimated audience of 933,827 people in Norway.
Health care has an estimated audience of 933,827 people in Norway. 65.1% are female, 34.9% are male, average age 48.4. Top brand affinities: Apotek 1, Therapy, Medicine, Nursing, Cancer awareness.
Top brand affinities include Apotek 1, Therapy, Medicine, with strongest over-indexing on Apotek 1 (1.56× the country average).
Demographically, the Health care audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Health care fan in Norway is more female, around 48.4 years old, with strong Travelling tendencies and a notable affinity for Apotek 1.
The key figures that characterise the Health care profile in Norway.
65.1% are female, 34.9% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 48.4 |
| Estimated audience size | 933,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide Health care audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patient | Health | 2.05× | ||
| 02 | Cancer awareness | Health | 1.88× | ||
| 03 | Hospital | Health | 1.87× | ||
| 04 | Stomach | Health | 1.86× | ||
| 05 | Symptom | Health | 1.84× | ||
| 06 | Nursing | Business & Career | 1.83× | ||
| 07 | Immune system | Health | 1.83× | ||
| 08 | Vårt Land (Norwegian newspaper) | News | 1.80× | ||
| 09 | Therapy | Health | 1.74× | ||
| 10 | Physical therapy | Business & Career | 1.70× | ||
| 11 | Physician | Business & Career | 1.68× | ||
| 12 | Focaccia | Food & Beverages | 1.68× | ||
| 13 | Klassekampen | News | 1.62× | ||
| 14 | ATB | Music & Radio | 1.61× | ||
| 15 | Pharmacy | Business & Career | 1.58× | ||
| 16 | Web conferencing | Technology & Electronics | 1.58× | ||
| 17 | Apotek 1 | Health | 1.56× | ||
| 18 | Medicine | Business & Career | 1.56× | ||
| 19 | Stress (biology) | Health | 1.55× | ||
| 20 | Extra (gum) | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.37× | |
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Social Media Usage | JOY | 0.87× | |
| Travelling | THRILL | 1.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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