A data profile of the people who buy, follow and care about Health care in Portugal — modelled from more than twelve digital signal sources. Health care has an estimated audience of 3,831,618 people in Portugal.
The average Health care fan in Portugal is 47.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Pharmacy, Lindås, Diabetes mellitus awareness, with strongest over-indexing on Pharmacy (1.6× the country average).
Demographically, the Health care audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Health care fan in Portugal is more female, around 47.5 years old, with strong Creativity tendencies and a notable affinity for Pharmacy.
The key figures that characterise the Health care profile in Portugal.
63.1% are female, 36.9% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 47.5 |
| Estimated audience size | 3,831,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Health care audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.40× | |
| 02 | Setúbal District | ~500K | 1.15× | |
| 03 | Porto District | ~900K | 1.13× | |
| 04 | Santarém District | ~200K | 1.13× | |
| 05 | Coimbra District | ~200K | 1.05× | |
| 06 | Aveiro District | ~300K | 1.04× | |
| 07 | Bragança District | ~40K | 1.02× | |
| 08 | Braga District | ~400K | 1.01× | |
| 09 | Portalegre District | ~40K | 1.01× | |
| 10 | Castelo Branco District | ~70K | 1.00× | |
| 11 | Guarda District | ~50K | 1.00× | |
| 12 | Viseu District | ~100K | 0.99× | |
| 13 | Beja District | ~60K | 0.99× | |
| 14 | Faro District | ~200K | 0.98× | |
| 15 | Vila Real District | ~70K | 0.98× | |
| 16 | Évora District | ~70K | 0.98× | |
| 17 | Leiria District | ~200K | 0.97× | |
| 18 | Azores | ~100K | 0.97× | |
| 19 | Viana do Castelo District | ~90K | 0.96× | |
| 20 | Madeira | ~100K | 0.95× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicinal chemistry | Business & Career | 1.66× | ||
| 02 | Diabetes mellitus awareness | Health | 1.65× | ||
| 03 | Geriatrics | Health | 1.65× | ||
| 04 | This Week (ABC TV series) | Movies & TV | 1.64× | ||
| 05 | Pharmacy | Business & Career | 1.60× | ||
| 06 | Melhor com Saúde | Kids & Family | 1.60× | ||
| 07 | Long Covid | Health | 1.60× | ||
| 08 | Shop Apotheke | Shopping | 1.60× | ||
| 09 | Nursing theory | Kids & Family | 1.59× | ||
| 10 | Lindås | Travel & Leisure | 1.57× | ||
| 11 | Health policy | Politics & Society | 1.56× | ||
| 12 | Mundo das mulheres | Shopping | 1.55× | ||
| 13 | Market garden | Food & Beverages | 1.53× | ||
| 14 | Uniform | Fashion & Accessoires | 1.52× | ||
| 15 | Sanofi | Health | 1.52× | ||
| 16 | Titik | Travel & Leisure | 1.52× | ||
| 17 | Fátima Lopes | Movies & TV | 1.51× | ||
| 18 | Inclusion (education) | Kids & Family | 1.51× | ||
| 19 | The Conversation | News | 1.51× | ||
| 20 | Neftalí Feliz | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Mindfulness | BALANCE | 1.05× | |
| Spirituality | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Risk Appetite | THRILL | 0.68× | |
| Patriotism | CONSERVATISM | 0.70× |
Health care has an estimated audience of 3,831,618 people in Portugal, concentrated in Lisbon District and Porto District.
63.1% of Health care fans are female, 36.9% are male, with an average age of 47.5 years.
Health care fans show strongest brand affinity for Pharmacy (1.6×), Lindås (1.57×), and Diabetes mellitus awareness (1.65×) over the country average.
Health care fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Lindås (1.57×), Diabetes mellitus awareness (1.65×), Medicinal chemistry (1.66×), and Health policy (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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